SOURCE: Smart SMS Corp.

March 17, 2006 03:00 ET

Smart SMS Corp. Appoints Yube Levin as Senior Vice President of New Business

LOS ANGELES, CA -- (MARKET WIRE) -- March 17, 2006 -- Smart SMS Corp. (OTC: SRSM) ( announces that Yube Levin has joined the executive ranks of Smart SMS Corp. as the new Senior Vice President of New Business.

According to Smart SMS Corp. CEO Gordon Lee, "We're very pleased to have an experienced executive of Yube Levin's stature and reputation on our executive team. Yube Levin is widely known and respected in the telecom, advertising, and broadcasting industries, as well as in major financial circles in New York and internationally. Having Yube Levin on our team provides a depth of experience and access to industry leaders that will allow Smart SMS Corp. to grow rapidly and more fully achieve our business potential."

"As a senior executive in the broadcast, communications, and advertising industries," continues Gordon Lee, "Yube Levin delivered phenomenal growth and financial success for companies he led and for major clients. He has a powerful track record that demonstrates incredible skill in identifying market and business opportunities, and in creating programs and promotions that led to market domination. His proven skills include executive vision, strategies and execution, marketing and sales, business development, capital formation, mergers/acquisitions, joint ventures, team building, operations, engineering, production, programming, and multimedia advertising. Smart SMS Corp. will benefit from Yube Levin's wealth of experience in each of these important business facets."

According to Yube Levin, "Smart SMS Corp. represents a tremendous business opportunity and I am pleased to be heading up New Business initiatives. Premium texting services and multimedia message services are experiencing explosive growth, particularly when coupled with successful broadcasts and innovative advertising campaigns. I anticipate a great deal of excitement among new clients when they see how premium texting and multi-media messaging deliver new types of interactive entertainment, branding experiences, and information streams. These are exciting times in fast-growing markets that serve a market universe of hundreds of millions of cell phone subscribers throughout North America, Latin America, and emerging markets worldwide."

About Smart SMS Corp.:

Smart SMS Corp. (OTC: SRSM) ( is an Internet entertainment company that specializes in mobile marketing campaigns for new TV shows, celebrities, entertainers, athletes, and brands, as well as fundraising programs. Smart SMS Corp. operates the SmartSMS™ brand for campaign management in North, Central, and South America. The SmartSMS™ platform has been used successfully to launch about 500 campaigns worldwide. In the U.S. and Canada, Smart SMS Corp. uses the distribution infrastructure of GoldPocket Wireless for text-message and multi-media message campaigns, and distributes through NetPeople's networks in Mexico and other Latin American countries. Smart SMS Corp. is headquartered in Los Angeles, with additional presence in New York, Europe, Mexico, South America, and Canada. Smart SMS Corp. is a publicly traded company listed on the PINK SHEETS, trading under the symbol SRSM.PK.

About Yube Levin:

Mr. Yube Levin is a senior executive with extensive experience in the broadcast, communication, and advertising industries. For a division of NYSE-listed IDT Corporation, Mr. Levin held a series of executive positions from 1995 through 2004, including President of the Broadcast Division, which he built from the ground up. Yube Levin was part of the team that facilitated the successful launch of Nasdaq-listed Net-2-Phone including the company's IPO and $30 million multimedia advertising campaign. Earlier in his career, Mr. Levin was an associate publisher of trade directories, president of an advertising agency, and manager at popular radio stations in New York. Yube Levin was a Mass Communications major at Queens College, NYC and attended schools in Israel, West Africa, and Paris.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences; therefore, such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the Company's web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

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