SOURCE: SmartSMS Corp.

March 06, 2006 03:00 ET

Smart SMS Corp. CEO Serves as Guest Panelist on SMS & MMS Entertainment Opportunities in Korea

LOS ANGELES, CA -- (MARKET WIRE) -- March 6, 2006 -- Smart SMS Corp. (OTC: SRSM) ( announced the participation of CEO Gordon Lee as speaker and panelist on the worldwide use of Short Message Service (SMS) and Multimedia Message Service (MMS) campaigns, at an event held recently at a major university in the greater Los Angeles area. The marketing and management executive program included a group of approximately 30 entertainment and media executives from Korea.

According to Smart SMS Corp. CEO Gordon Lee, "The Korean market presents unique opportunities for using text-messaging and multi-media technologies for mobile devices to promote entertainment and media businesses. In Korea, text-messaging is used far more prevalently than email, so it's a great tool for marketing entertainment and media with innovative SMS-MMS campaigns. We're evaluating business opportunities for premium SMS and MMS campaigns in Korea and other Asian markets.

"This conference to enlighten Korean entertainment/media industry leaders is well-sited in Los Angeles, because L.A. has the largest Korean population of any city outside the Korean peninsula," continued Gordon Lee. "My understanding is that these presentations and panel discussion were simulcast on Korean TV. This is an excellent example of harnessing technology to gain competitive advantage by seeking greater understanding of key markets and emerging technologies such as SMS and MMS.

"SMS is transforming the TV viewing experience, particularly for millions of fans of reality TV shows," commented Gordon Lee. "For example, 'American Idol' fans sent 41.5 million text messages to vote using their cell phones in 2005 and already have surpassed that number in 2006. NBC's hit TV show 'Biggest Loser' lets consumers get diet tips via text-messages on their cell phones as a premium service for $2.99 per month. Howie Mandel's mega-hit 'Deal or No Deal' had an estimated four million viewers sending SMS text-messages on their cell phones, at 99 cents per message in a contest to win a briefcase containing $10,000. That's millions of dollars in text-message revenues for a grand prize of only ten thousand. Whether its called 'SMS TV' or 'participation TV' or 'interactive TV,' the combination of text-messaging and broadcasting/cablecasting is one of the most important and lucrative trends in worldwide TV and radio entertainment."

About Smart SMS Corp.:

Smart SMS Corp. (OTC: SRSM) ( is an Internet entertainment company that specializes in mobile marketing campaigns for new TV shows, celebrities, entertainers, athletes, and brands, as well as fundraising programs. Smart SMS Corp. operates the SmartSMS™ brand for campaign management in North, Central, and South America. The SmartSMS™ platform has been used successfully to launch about 500 campaigns worldwide. In the U.S. and Canada, Smart SMS Corp. uses the distribution infrastructure of GoldPocket Wireless for text-message and multi-media message campaigns, and distributes through NetPeople's networks in Mexico and other Latin American countries. Smart SMS Corp. is headquartered in Los Angeles, with additional presence in New York, Europe, Mexico, South America, and Canada. Smart SMS Corp. is a publicly traded company listed on the PINK SHEETS, trading under the symbol SRSM.PK.

Forward-Looking Statements:

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