Kinaxis Corporation

Kinaxis Corporation

September 12, 2005 08:01 ET

SMART Technologies Deploys Kinaxis RapidResponse'TM' to Improve Operations Performance in the Midst of Rapid Growth and Product Innovation

OTTAWA, CANADA--(CCNMatthews - Sept. 12, 2005) -

Canadian Manufacturer Improves Operating Performance with RapidResponse

Kinaxis™ Corporation, formerly Webplan, a provider of Response Management solutions that deliver operations performance management for manufacturing by rapidly responding to growth at the point-of-action, today announced that SMART Technologies Inc., a Canadian manufacturer of interactive whiteboards, has successfully deployed Kinaxis RapidResponse to improve operations performance while successfully managing rapid growth.

SMART Technologies is both the industry pioneer and global market leader in easy-to-use interactive whiteboards and other group collaboration tools. SMART products provide the tools groups need to access and share information whenever they meet, teach, train and present. SMART products include the family of award-winning SMART Board interactive whiteboards, interactive pen displays, wireless slates, multimedia cabinets and software.

Given SMART's rapid growth and product innovation cycles, SMART sought the ability to respond more rapidly to change to improve operations performance. After conducting a search for a solution provider, SMART selected Kinaxis RapidResponse because it offers the "what-if" simulation and easy-to-use interface necessary for broad adoption. SMART also valued the ability to get up and running quickly and realize immediate value from its investment.

"Our rapid growth requires us to respond to change in real-time," said Alan Richards, vice president, operations at SMART Technologies. "By deploying RapidResponse, we can achieve this goal and realize measurable improvements in our operations performance."

RapidResponse delivers innovative technology that enables manufacturers to anticipate potential problems, instantly review multiple action alternatives, and align operations to rapidly and effectively respond to changes at the point-of-action. The RapidResponse unique architecture connects directly to front- and back-end systems, supports a continuous flow of information across multiple sites, as well as optimizes the value of existing infrastructure.

RapidResponse has been integrated with SMART's financials system. With RapidResponse, SMART employees can perform a full analysis on current, accurate data in about 30 minutes and conduct "what-if" scenarios to understand the potential impact of a product change-saving time and preventing excess and obsolete inventory. SMART is also leveraging RapidResponse to quickly balance supply and demand in light of rapid growth to reduce both shortages and safety stock.

"With success comes increasing expectations and mounting pressures to deal with growth," said Randy Littleson, vice president of marketing at Kinaxis. "We are pleased to see that SMART Technologies recognizes that a Response Management Solution can help them rapidly and effectively deal with these changes and we look forward to working with the company to help it achieve measurable improvements in operations performance and continued success."

About Kinaxis

Kinaxis stands alone in delivering Response Management solutions that provide operations performance management for manufacturing. By rapidly responding to constant volatility at the point-of-action-where real world variances in demand, supply, product and capacity occur-Kinaxis RapidResponse goes beyond traditionally historic scorecarding and performance metrics to drive collaborative response and manufacturing action. RapidResponse allows global leaders such as Casio, Coty, Honeywell, Jabil Circuit, Raytheon and Solectron to access real-time information and quickly collaborate to reach optimal decisions that align with corporate objectives, and rapidly drive effective action. For more information, visit the Kinaxis web site at or the company's blog at


SMART Technologies Inc. is a private company founded in 1987. Employing more than 600 people, SMART is headquartered in Calgary, Alberta, Canada, with assembly facilities in Ottawa and Calgary, and offices in Bonn, Tokyo, New York City and Washington, D.C. In 1992, SMART formed a strategic alliance with Intel® Corporation that resulted in joint product development and marketing efforts, and Intel's equity ownership in SMART. SMART products are sold through dealers across North America and distributors worldwide. SMART customers include NASA, Texas Instruments, BMW, Toyota Motors, DaimlerChrysler, Boeing, Lucent Technologies, NTT, the Los Angeles Lakers, Novartis, the U.S. Joint Chiefs of Staff, Accenture, Procter & Gamble, British Telecom, Disney Imagineering and Harvard University. For more information, visit

Copyright (C) 2005 Kinaxis Corp. All rights reserved. Kinaxis and Kinaxis Live Scorecard are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective owners and should be treated as such.

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