Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

December 23, 2010 20:00 ET

Smart Telecom Launches SMART M@IL Using Poynt Corporation's MyInboxNow Application

Easy to Use Consumer Mobile Push Email Application Enables Smart Telecom Subscribers to Send and Receive Email Using Any SMS / Text Capable Mobile Phone

JAKARTA, INDONESIA AND CALGARY, ALBERTA--(Marketwire - Dec. 23, 2010) - Poynt Corporation ("Poynt" or the "Company") (TSX VENTURE:PYN), a leading provider of mobile applications and value-added services, and PT BIMA, Poynt's reseller of email-to-SMS products in Indonesia, are pleased to announce that Smart Telecom, one of Indonesia mobile telecommunications operators has launched SMART M@IL to over 3 million customers. SMART M@IL, based on Poynt's MyInboxNow application, offers consumers the most advanced and easiest to use clientless push email service available on the market today.

SMART M@IL is an email-to-SMS service that is available in urban areas within Indonesia, including Jakarta, to Smart Telecom's prepaid and post-paid subscribers on all mobile handset models. The SMART M@IL push email service allows users to read, compose, reply and forward email messages using their own SMS-capable mobile phones. The new SMART M@IL service includes both the SMS user interface that enables users to enter simple SMS commands to retrieve, send and forward their email, and the browser interface, granting them access to their email, as well as attachments from today's most popular software programs, audio, video and photo files. The solution also provides users the ability to manage their accounts by clicking on embedded URL links. Several other enhanced features will be available in forthcoming releases.
Key features of SMART M@IL include:

  • Clientless email-to-SMS solution for basic mobile phones
  • Full email functionality enabling users to compose, read, reply, forward and delete
  • Access to account management commands such as stop, resume, list, filter and block
  • Supports up to three POP3, IMAP4 or Webmail mailboxes per device
  • Multi-access user interface for the entire service capability via SMS, Web or WAP
  • Advanced attachment capability for today's most popular software programs as well as photo, audio, and video files
  • Centralized contact management
  • Advanced personalization capability
  • Customer service web interface for subscriber management

To bring the service to market, SMART M@IL was customized to meet the needs of the Indonesian mobile user, providing language support for both Bahasa and English. Poynt will host the application as well as integrate the solution into Smart Telecom's wireless network. Subscription revenue will be shared on a sliding scale.

"Today's mobile phones offer so many ways of communicating while on the move. The SMART M@IL service provides a convenient and cost effective way for our customers to stay connected and get their email, without using a smartphone," said Sukaca Purwokardjono, Head of Product Development SmartFren. "Millions of customers will now have the ability to read and reply to their emails using their mobile at a reasonable cost. Our SMART M@IL service uses a robust platform and has the flexibility to add-in services for a more fulfilling mobile experience."

"Mobile email is no longer a luxury that is limited to the business user," said Andrew Osis, CEO, Poynt. "SMART M@IL will bring push email to the consumer mass market and generate additional value added service revenue for Smart Telecom. We are excited to be partnered with Smart Telecom for this opportunity in the Indonesian market."

SMART M@IL Pricing and Availability

The SMART M@IL service is available to Smart Telecom users as a subscription service in three levels: (1) IDR 1,000 for one day; (2) IDR 5,000 for seven days; (3) IDR 10,000 for 30 days. Since the service is clientless and delivers email notifications and messages via SMS, Smart's subscribers only have to subscribe to the service using their phone via shortcode (2959) to begin receiving their POP, IMAP, or webmail messages on their mobile phones.

About Poynt Corporation

Poynt Corporation (about.poynt.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning Poynt application (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch, Android devices and Windows Phone 7. Through agreements with directory and vertical content providers in Canada, the United States, Europe and Australia, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Poynt Corporation trades on the TSX Venture Exchange under the symbol PYN.

About Smart Telecom

Smart Telecom is a new cellular telecommunication provider in Indonesia leveraging CDMA2000 1X and EVDO-Rev A technology using the 1900 MHz frequency. This technology enables users to communicate clearly and send data faster at a more efficient way. Smart Telecom provides great and economical services for retail and corporate customers in more than 50 cities in Java Island and will soon cover all regions in Indonesia.For more information, visit www.Smart-telecom.co.id.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • FortyThree PR, Inc for Poynt Corporation
    Evie Carter
    831-401-3175
    poynt(at)43pr.com