SOURCE: SmartAsset


April 29, 2014 16:00 ET

SmartAsset Launches Mobile App to Improve User Experience Across Platforms

App Helps Users Make Informed Financial Decisions No Matter Where They Are

SAN FRANCISCO, CA--(Marketwired - Apr 29, 2014) - SmartAsset, a technology platform that provides instant, personalized answers to complex financial questions, today announced the launch of its mobile app for iPhone and Android. Available today in the Apple App Store and Android Play Store, the free app provides a mobile enhanced version of the SmartAsset website, helping users answer complex financial questions while on the go, such as whether or not to buy a home, how much they need to save for retirement, the credit cards best suited to their lifestyles and much more. 

SmartAsset is the first personal finance solution that applies powerful financial modeling technology to bring complete transparency to major financial decisions. Users input their personal information, and SmartAsset generates an interactive report which users can adjust to better understand their options. The mobile app will cover questions in all of SmartAsset's topic areas: home buying, refinancing, retirement, credit score, student loans, credit cards, start-ups, banking and life insurance.

Financial Decisions on the Go

With the growth of mobile and tablet usage, the SmartAsset mobile app will provide a more seamless user experience for these devices, without sacrificing the utility of the website's tools.

"With 30% of our traffic already coming from mobile devices the need for us to build a product specifically for your smartphone was pretty clear," said Michael Carvin, CEO and founder at SmartAsset. "We know that users don't always make important financial decisions sitting at their home computer; sometimes they need this information while at an open house, or at the bank negotiating a deal. The app allows them to access the information they need, wherever they need it."

Cross-Platform Integration

The app will function across SmartAsset platforms, so users who log in to their account and begin a search on their computer will be able to access the information later via their mobile device, and vice versa.

"This is another way SmartAsset is giving our users what they want and are asking for," added Carvin. "As we continue to grow, we'll add additional personal finance tools to both the site and app to continue to serve our users' needs."

Launched in 2012 as an online tool for home buyers, SmartAsset is designed is to empower people with highly personalized information and recommendations around financial decisions. For the past 14 months, SmartAsset's user base has grown more than 40% per-month. The website currently helps people answer 79 of life's most challenging financial questions.

The free SmartAsset App is now available in the Apple and Android App Stores. For more information on SmartAsset, please visit

About SmartAsset
SmartAsset makes life's biggest decisions easier by bringing full transparency to the financial decision making process. It's the Web's first personal finance platform designed to empower people with highly personalized information and recommendations around major financial decisions. SmartAsset's platform currently helps answer 79 questions including those related to life-changing financial decisions like home buying, going back to school, retirement planning and more. Founded in 2011, SmartAsset is based in New York and funded by Y Combinator, Javelin Venture Partners, North Bridge Venture Partners and many others.

Contact Information

  • For more information:
    Linden Kohtz Garcia
    H3O Communications
    (415) 882-8812
    Email Contact