SOURCE: SmartAsset


February 25, 2014 08:00 ET

SmartAsset's Personalized Data Brings Clarity to the Life Insurance Selection Process

On the Heels of Its Refinancing, Student Loan, and Credit Card Solutions, SmartAsset Is Now Making Life Insurance Decisions Easier

NEW YORK, NY--(Marketwired - Feb 25, 2014) - SmartAsset, a technology platform that provides instant, personalized answers to complex financial questions, today announced its new free life insurance decision-making solution. Following the recent introduction of SmartAsset's core financial tools in home buying, refinancing, student loans and credit cards, today's life insurance solution is a step further in the company's quest to make every major financial decision for consumers easier.

Selecting the right life insurance policy to meet highly individualized consumer needs has always been a complex and confusing process. Today, SmartAsset's new life insurance solution uses the company's proprietary financial modeling platform to now give personalized answers to the most complicated life insurance questions such as:

  • How much life insurance do I need?
  • What are my death benefits from social security?
  • Should I buy term or permanent insurance?
  • What types of life insurance are available?
  • How do I buy life insurance?

"Understanding which life insurance policy is the best fit and how much coverage you need is a surprisingly complicated decision and has meant, historically, that consumers had to rely on financial advisors for advice," said Michael Carvin, CEO and founder at SmartAsset. "Our new technology brings a tremendous amount of transparency to the decision making process."

Since its founding in 2011, consumers have embraced SmartAsset's home buying, refinancing, student loan and credit card solutions at an extraordinary pace. It is the first personal finance solution that applies powerful financial modeling technology to bring complete transparency to major financial decisions. Designed to empower consumers with personalized recommendations and information to answer 69 of life's most challenging financial questions, SmartAsset's user base is growing by 40 percent month-over-month.

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About SmartAsset
SmartAsset makes life's biggest decisions easier by bringing full transparency to the financial decision making process. It's the Web's first personal finance platform designed to empower people with highly personalized information and recommendations around major financial decisions. SmartAsset's platform currently helps answer 69 questions including those related to life-changing financial decisions like home buying analysis, whether to go back to school and credit cards. Founded in 2011, SmartAsset is based in New York and funded by Y Combinator, Javelin Venture Partners, North Bridge Venture Partners and many others.

Contact Information

  • For more information:
    Linden Kohtz Garcia
    H3O Communications
    (415) 882-8812
    Email Contact