SmartDesign Group

SmartDesign Group

July 07, 2009 17:51 ET

SmartDesign Group Sees Healthy Food Trends Changing the Way We Eat Together; Firm Applies Design Experience to Revolutionize Foodservice Industry

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 7, 2009) - The 100-Mile Diet, Ocean Wise, organic food, variety, sustainability and energy consumption are huge concerns in food right now-and they are having a big impact on the foodservice industry. SmartDesign Group is helping operators capitalize on these trends by applying hospitality design experience that makes delivering healthy food options practical even in major settings like stadiums, airports and campuses.

Jon Sunderland, President, SmartDesign Group, says that organic, leaner fare is going mainstream as consumers demand healthier food sources and communities become more aware of where their food comes from. These demands have raised the bar in the food industry-forcing foodservice operations to grapple with how to deliver on all of this in an efficient, profitable way when serving thousands of people in large public venues. It can sometimes seem like an insurmountable task.

"What we're seeing more and more are customers who want choices that cater to their individual needs and beliefs. And the challenge is delivering that within a framework that doesn't sacrifice quality or profitability." Jon Sunderland, President, SmartDesign Group.

But in the age of individualism, how far can the industry go when it comes to meeting the different needs of so many different people? That's the question SmartDesign Group is addressing for stadiums, healthcare facilities, universities and conference centres around the world.

There are ways to meet both the needs of hungry customers while within a sustainable business model. It requires creative thinking that includes more flexible, cost-effective catering solutions.

According to Sunderland, "It all comes down to making smarter use of space. The traditional food court has operational inefficiencies-like separate back-of-house areas for each tenant. A more holistic approach can create efficiencies by sharing equipment. For instance, a food station that makes omelets for breakfast converts to prepare stir fries for lunch and whole grain pasta for dinner."

SmartDesign Group has a dedicated hospitality team, specializing in maximizing revenue opportunities for clients in entertainment, hospitality, retail and transportation industries. The firm has worked on a number of projects including Aviva Stadium, Alberta Health Services and New Doha International Airport.

About SmartDesign Group

SmartDesign Group is a retail design practice that specializes in bridging the gap between commercial vision and design. Working alongside owners and operators, their ability to maximize opportunities and create efficiencies in the transportation, sports & entertainment, retail and hospitality industries has garnered recognition worldwide. Notable projects include, Incheon International Airport, Wembley Stadium, Staples Center, Aviva Stadium, New Doha International Airport and Alberta Health Services. To learn more about SmartDesign Group's design experience, visit

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