SOURCE: Trulia


January 06, 2010 08:00 ET

Smarter Search and Personalization Key to Trulia's Outstanding Growth and Increased Momentum in 2009

Mobile and Rich Property & Local Data Provides Enhanced Consumer Experience

SAN FRANCISCO, CA--(Marketwire - January 6, 2010) - (, smart real estate search to help you make better decisions, focused 2009 on providing users with the most relevant and consumer centric experience. As a result, Trulia grew to become one of the Top 5 Real Estate sites on the web according to Hitwise Rankings (November 2009). Last year was Trulia's largest ever with a total of 62.3 million unique visitors searching for homes, market insights and participating on Trulia Voices.

During the past year, millions of consumers came to Trulia to make sense of the real estate market, spending more time than ever looking at properties and price trend information. Consumer engagement reached record levels: visits grew by more than 45%, total page views grew by 105% and property views grew by more than 130%, according to internal data. On Trulia Voices, consumer questions doubled year over year. Along with increased engagement on Trulia, consumer interest in homes exploded, with nearly 1 million home buyer inquiries sent to real estate agents in 2009.

During the past year, Trulia focused on four key areas for product innovation and enhancements: smarter search, personalization, rich property and local data, and mobile. Here is a recap of the key initiatives and highlights from the past 12 months.


Price Reduction -- A search tool that allows home buyers, sellers, agents, investors and real estate junkies to search for price reductions on Trulia. Users have the ability to receive real-time email updates when homes in their search area have been reduced, or filter their search by the percentage reduced or date of the price reduction.

Compare It! -- Allows consumers to compare up to five different properties side-by-side. Users can see all the key attributes of each listing and then eliminate the properties they don't like and save the ones they do like for future reference. Users can compare key attributes, like price per square foot to the size of the lot, and make educated decisions on what property suits them best.


MyTrulia -- Significant enhancements have been added to MyTrulia to make home searches more relevant for every individual home buyer. From saved searches to email alerts, Trulia will immediately notify users if a property they are interested in changes price or is sold. If a similar property comes on the market, Trulia will also notify users of the new home. Trulia also introduced "checklist" to help keep track of all things related to your home buying process and helps you make sense of the entire process.

Local Newsfeed -- Trulia's homepage provides consumers with a snapshot of activity in the neighborhoods they are most interested in tracking with a quick-glance. When a user comes to Trulia, the homepage is updated with price reductions, upcoming open houses, new homes on the market and market data such as average list prices, sales data, foreclosure information and more -- only in the areas relevant to that user.


Home Price History & Data -- Trulia's product detail pages now include each home's price history, including sold transactions, listing prices and price reductions. Trulia also added school information and rankings, crime data and competitive mortgage offerings; with a click of a button you can also see all the restaurants, grocery stores, banks and gas stations nearby any individual home.

Neighborhood Coverage -- Trulia increased its neighborhood coverage by more than 300%. The expanded coverage improves property search and map displays to help consumers search for and compare neighborhoods, view and track neighborhood market trends, receive advice from local market experts through blogs and Q&A, and find local real estate professionals.


iPhone and iPod touch -- The updated Trulia application offers more than 3.5 million homes for sale and has been downloaded more than 300,000 times by real estate enthusiasts, engaged buyers and sellers, and real estate agents. The update adds significant new features:

--  Dynamic Maps - Visual searchers can toggle the map to find homes in
    areas they most desire.  Once the area is defined in the map, a new set of
    homes that match their criteria is delivered.
--  Price Reduction Search - With a touch of a button, users can now
    search for all price reduced homes in their area.
--  Bigger, Unlimited Pictures - Taking advantage of the fantastic
    screens on the iPhone and iPod touch, the bigger photos provide searchers
    with a realistic view of the property.

Augmented Reality Browser Integration -- Trulia has integrated with the Layar Mobile Augmented Reality Browser to overlay listings on top of the mobile phone's camera view. The app allows you to scan all the properties available around you while you look at the actual buildings through your screen.

Trulia for all smartphones -- Trulia has also launched a mobile version of its web site,, which delivers all the power and functionality of the web site in a format optimized for mobile handsets. The mobile web site works on all mobile handsets from the BlackBerry to the Plam Pre and all devices with a web browser, including the iPhone and iPod touch. Users can search homes for sale, view extensive property details, find price reductions or upcoming open houses, utilize their MyTrulia account, and the Trulia Voices community.

"We dedicated 2009 to delivering a great consumer experience. Looking back on the engagement data makes me believe we are delivering on what the consumer wants. Consumers have told us over and over that they are looking for a real estate site that can deliver relevant and personalized results," said Pete Flint, CEO and co-founder, "Mobile and local information will be two areas of focus for the coming year. The world is becoming more mobile and real estate information on the go is a very natural combination. On the weekends, 5 to 10 percent of our overall traffic comes from mobile handsets. Deep local information, data and insights are also key to consumers interested in real estate and we will introduce more data and local knowledge during the next year."

About Trulia, Inc. is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience. We are focused on helping you find the home that truly meets your needs, and delivers on what's most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.

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