SOURCE: Sony Europe

Sony Europe

February 17, 2009 08:00 ET

Smarter Shooting With 8 New Sony Cybershot Models

Slim, Colourful New Cameras Which Shoot HD Movie Clips

LONDON--(Marketwire - February 17, 2009) -


Sony Cybershot T900 and T90

-- Chic, ultra-slim design (15.1mm* T900, 13.9mm* T90)

-- 12.1 effective megapixels

-- 3.5-inch wide Xtra Fine LCD touchscreen (T900) / 3.0-inch wide Clear Photo LCD Plus touchscreen (T90)

-- Carl Zeiss 4x optical zoom lens

-- Record 720p HD movie clips

-- Optical SteadyShot for clearer handheld shooting

-- Enhanced Face Detection and Smile Shutter technology

Sony Cybershot W290, W270 and W230

-- 12.1 effective megapixels

-- Carl Zeiss 5x optical zoom with 28mm wide angle lens (W230 4x/30mm)

-- Record 720p HD movie clips (not W230)

-- Optical SteadyShot for clearer handheld shooting

-- Enhanced Face Detection and Smile Shutter technology

Sony Cybershot H20

-- 10.1 effective megapixels

-- Carl Zeiss 10x optical zoom lens

-- Record 720p HD movie clips

-- Optical SteadyShot for clearer handheld shooting

-- Enhanced Face Detection and Smile Shutter technology

Sony Cybershot S980 and S930

-- 12.1 effective megapixels (10.1 megapixels S930)

-- 4x optical zoom lens (3x optical zoom S930)

-- SteadyShot for clearer handheld shooting

-- Enhanced Face Detection technology

*at thinnest point

This season's latest additions to the Sony digital camera range look as good as the sensational images they produce.

If you're passionate about colourful, high-fashion styling and smart technology, look no further than the Sony Cybershot T900 and T90. With slim, sensational looks, super-size touchscreens and new 720p HD movie recording, there's no better way to show you're serious about great images.

The powerful, compact W series digital camera gains two new range-topping models. The W290 and W270 offer HD movie recording, plus a powerful Carl Zeiss 5x optical zoom with 28mm wide angle lens to fit more into the scene.

If you need high performance in a compact, go-anywhere package, the H20 Sony digital camera teams a powerful 10x optical zoom range and HD movie recording with purposeful styling.

The easy-to-use S980 and S930 offer a great value introduction to the Sony digital camera experience. Available in a choice of silver, black and pink colour options, they're packed with serious features like Face Detection and SteadyShot image stabilisation for clearer pictures in any situation.

Sony Cybershot T900 and T90

Ultra-slim looks, audacious styling and mouthwatering colour choices instantly mark out the T series Sony digital camera models from other digital cameras.

Just 15.1mm* slim, the T900 is available in a choice of silver, black, red and bronze colour finishes. Even slimmer at just 13.9mm*, the T90 offers silver, black, brown, pink and blue colour options.

Both T series models are beautifully easy to operate. The 3.5-inch wide Xtra Fine LCD touchscreen (T900) gives a detail-packed view of your pictures, as well as fingertip control of camera settings. There's a new Intelligent Auto mode that makes operation simpler than ever. The camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation -- from holidays and fun-filled family moments to atmospheric interiors and low-light scenes.

Optical SteadyShot keeps things crisp and clear when you're shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great portraits without fuss.

Left your camcorder behind? No problem. New 720p HD movie recording captures detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick: that's plenty of time to grab the highlights of a day out or short break. Hook up the T900 or T90 digital camera to any High Definition TV and enjoy the results when you're back home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV's remote.

Sony Cybershot W290 and W270

The compact new W290 and W270 Sony digital camera models put even more shooting power in your pocket.

Available in a choice of eye-catching colours, the W series Sony digital camera models are all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities -- from detailed close-ups to panoramic landscapes and fun-filled parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you're shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The W290 digital camera has a large 3.0-inch Clear Photo LCD Plus screen which gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

Also available, the W230 Sony digital camera offers four attractive colour options (silver, black, red & blue). High-quality 12.1 megapixel resolution is complemented by a 4x optical zoom lens, Optical SteadyShot and a large 3.0-inch Clear Photo LCD Plus screen.

All new Sony Cybershot models include Picture Motion Browser 4.0. The latest version of Sony's image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC's hard drive. There's also a wide range of optional accessories available to help you get even more from your Sony digital camera.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) -- LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) -- LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) -- LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by your Sony digital camera. These can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The S980 Sony digital camera is available from end-February 2009, the Sony Cybershot W290 and W270 are available from mid-March 2009 with the W230 digital camera available from mid-April. The Sony Cybershot T900 and T90 are available from end-March 2009, the S930 Sony digital camera is available from mid-April 2009 and the H20 digital camera available from end-April 2009.

*at thinnest point

Technical Specifications:

Features        T900            T90             W290            W270**

Effective       12.1            12.1            12.1            12.1
 Pixels      megapixels      megapixels      megapixels      megapixels

Sensor        1 / 2.3"        1 / 2.3"        1 / 2.3"        1 / 2.3"
            Super HAD CCD   Super HAD CCD   Super HAD CCD   Super HAD CCD

Lens         Carl Zeiss      Carl Zeiss      Carl Zeiss      Carl Zeiss
            Vario-Tessar    Vario-Tessar    Vario-Tessar    Vario-Tessar

Zoom         4x Optical      4x Optical      5x Optical      5x Optical
                Zoom            Zoom            Zoom            Zoom

BIONZ
 Processor       Yes             Yes             Yes             Yes

HD Movie       720p HD         720p HD         720p HD         720p HD

Wide Angle        -               -             28mm            28mm
 lens

ISO             3200            3200            3200            3200

Display       3.5" Xtra       3.0" Clear      3.0" Clear      2.7" Clear
            Fine LCD with  Photo LCD Plus     Photo LCD       Photo LCD
           Wide and Touch   with Wide and    Plus Screen       Screen
               Screen       Touch Screen

Battery        100min          110min          150min          165min
 Life

SteadyShot     Optical         Optical         Optical         Optical
              SteadyShot      SteadyShot      SteadyShot      SteadyShot

Colours         Silver          Silver          Silver          Silver
                 Black           Black           Black           Black
                  Red            Brown          Bronze            Red
                Bronze           Pink            Blue            Gold
                                 Blue

**also available in black with a case as W275



Features         W230            H20            S980            S930

Effective        12.1           10.1            12.1            10.1
 Pixels      megapixels      megapixels      megapixels      megapixels

Sensor        1 / 2.3"        1 / 2.3"        1 / 2.33"       1 / 2.33"
            Super HAD CCD   Super HAD CCD   Super HAD CCD   Super HAD CCD

Lens         Carl Zeiss      Carl Zeiss      Carl Zeiss      Carl Zeiss
            Vario-Tessar    Vario-Tessar    Vario-Tessar    Vario-Tessar

Zoom         4x Optical      10x Optical      4x Optical      3x Optical
                Zoom            Zoom            Zoom            Zoom

BIONZ            Yes             Yes             Yes             Yes
 Processor

HD Movie          -            720p HD            -               -

Wide Angle      30mm              -               -               -
 lens

ISO             3200            3200            3200            3200

Display      3.0" Clear      3.0" Clear          2.7"            2.4"
           Photo LCD Plus  Photo LCD Plus   Standard LCD     Standard LCD

Battery        175min          145min          155min           60min
 Life

SteadyShot     Optical         Optical        SteadyShot      SteadyShot
              SteadyShot      SteadyShot

Colours         Silver          Black           Silver          Silver
                 Black                           Black           Black
                 Red                             Pink            Pink
                 Blue

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way.

This approach can broadly be divided into three areas:

Product

Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards.

(The H20 model has a body made out of 100% recycled plastic)

Process

The extended user manual is provided electronically on CD-ROM to reduce paper use. Product packaging is made from 100% recycled paper to reduce the impact on the environment. VOC (Volatile Organic Compound)-free vegetable oil based ink is used to print the carton.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in manufacturing
   facilities
3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "Cybershot", "MemoryStick" and "BRAVIA" are registered trademarks or trademarks of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.

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