August 20, 2009 09:00 ET

smartFOCUS and BrainPad Announce Japanese Release of smartFOCUS' Multichannel Marketing Software

smartFOCUS and BrainPad Inc. Strengthen Partnership and Unveil Plans to Increase Momentum and Market Share in Japan

BOSTON, MA and TOKYO--(Marketwire - August 20, 2009) - smartFOCUS, a leading provider of multichannel marketing software, has announced the localization of its software into Japanese to support its partnership with BrainPad, the leading provider of specialist customer data integration, data-mining and optimization services in Japan.

The partnership was first established in April 2008, and this latest development will see BrainPad further serve the regional market. With smartFOCUS, the BrainPad team will provide a complete marketing solution and an added value service to Japanese and Asia Pacific organizations for increasing marketing ROI.

Curt Bloom, president of smartFOCUS responsible for the Asia Pacific region, said, "This is a great partnership for smartFOCUS, because we are working with the leading direct and web marketing service company in the Japanese market to grow our presence. We are already working well with the BrainPad team and our localized software will further drive our success. The partnership will continue to play an increasingly significant role in our strategy for building awareness in the Asia Pacific marketplace."

BrainPad is a leading marketing solution provider in Japan, enabling enterprises to increase business productivity and efficiency in any industry's direct and web marketing. BrainPad provides services, including data-mining outsourcing, consultancy, behavior based real-time web recommendation, and listing advertisement bid pricing optimization, to more than 100 clients. BrainPad was named the 10th fastest growing company (404% growth) in Japan by Deloitte's Fast50 Japan and the 130th for Deloitte Fast500 Asia Pacific in 2008.

BrainPad's existing customers include Credit Saison, Fuji Xerox, HAKUHODO, HMV, Japan Airlines, JCB, Johnson & Johnson, McDonald's, Microsoft, NTT DoCoMo, Seven Eleven, and Softbank BB.

Takafumi Kusano, CEO for BrainPad, said, "smartFOCUS is our strategic product and a key service for BrainPad to offer to its clients. By working with smartFOCUS, we have the capability to integrate data-mining sources and web-based data sources within a single application. This gives us and our clients the ability to find marketing information quickly, and in turn to use web data sources for data-mining, the results of which can then be used to enhance web marketing. This synergy between data groups is one of smartFOCUS' powerful attributes."

Chris Underhill, CEO of smartFOCUS, said, "This is a perfect example of our partnership strategy in practice: we identify and work with recognized market leaders across the globe to enter new markets and develop the relationship to serve both parties' success over the long term. We are delighted to be working with BrainPad, who in combination with smartFOCUS software, offer vital expertise, value-added and complementary services to the Japanese and Asia Pacific market."

About smartFOCUS

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in News Media:

smartFOCUS ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS in Email and Digital Marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications.

smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific. For more information, visit

About BrainPad

BrainPad direct and web marketing solutions and services enable organizations to increase business productivity and efficiency and increase marketing ROI. BrainPad, based in Shinagawa-ku, Tokyo, Japan, provides its services to more than 100 enterprise customers.

Contact Information

  • Media Contacts:
    Prompt Communications on behalf of smartFOCUS
    Laurie SantaLucia, James Gerber or Hazel Butters
    UK Tel: +44 20 8996 1653 / +44 77 8068 7813
    US Tel: +1 617 401 2171 / +1 617 291 9899
    Email Contact