SOURCE: Smartify


October 01, 2013 09:00 ET

Smartify Adds Proven Executive Carla Bourque to Leadership Bench

Digital Media Marketing and Analytics Platform Invests in Talent to Support Growing Customer Roster and Brand Expansion

PASADENA, CA--(Marketwired - Oct 1, 2013) - Smartify, a leading digital marketing platform, announced today the hire of strategic sales and marketing executive, Carla Bourque, as the company's Chief Revenue Officer. Bourque has held senior management roles directing revenue, operations and partnerships for leading digital marketing and analytics companies, including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Rapt (acquired by Microsoft), Catalina Marketing, and Jupiter Media Metrix.

"As we move more aggressively into our core market, it is important that we have someone with a proven track record who can turn our long-standing vision into a successful reality," said Anthony Johnson, CTO of Smartify. "Carla's metrics-driven background will play a pivotal role in driving our revenue growth, and ensuring that our business strategy is aligned and integrated with the market. She is a tremendous asset to our team and to the future of this company."

In discussing her reason for joining Smartify, Bourque noted, "Smartify's ability to help brands attract, engage, and retain their connections via a powerful platform that delivers rich social data for 1:1 remarketing is truly transformative for the industry. Many marketers struggle with how to improve and grow their digital marketing efforts in an effective, efficient and measurable way that drives tangible business results. Smartify does this at scale. I am excited to help lead Smartify to its next stage of growth, and thrilled to be working with such a talented team and powerful platform."

The Smartify platform allows marketers to deploy superior digital marketing promotions across social, web and mobile channels, unlocking detailed, actionable insights about their audiences at the individual level. Using social authentication, Smartify effectively attracts current and new audiences for brand clients and delivers an industry above average conversion rate (35%). Smartify captures more than 100 social media profile and engagement data points on each individual. This data can be integrated with critical business services such as enterprise customer relationship management (CRM) databases, point of sale (POS) systems, and email marketing platforms to create long-term results.

Bourque has been a contributing thought leader on data and analytics, brand strategy, social media and digital advertising, and is a frequent guest speaker for key industry organizations, including the Internet Advertising Bureau (IAB), Digital Hollywood, Inside Network, Digiday, and the Online Media and Marketing Association (OMMA).

Smartify (, formerly Peer Squared, is a leading digital marketing platform that helps brands drive direct connections to their audiences and their social data streams. Smartify leverages promotional engagement to enable 1-to-1 marketing and to affect cross-channel conversion, resulting in brand loyalty and actionable insights. Clients include: Cost Plus World Market, NBC Universal, Bed Bath and Beyond, Delta, Redbox, Hyundai, and Intel.

Contact Information

    Sandra Rand, for Smartify
    Email Contact
    Skype: sandra_rand