SOURCE: Smartify


January 27, 2014 09:03 ET

Smartify Appoints Carla Bourque as CEO to Lead Company's Market Expansion, on the Heels of 360% Growth in 2013

PASADENA, CA--(Marketwired - Jan 27, 2014) - Smartify, Inc., a leading digital marketing and analytics platform, announced today that its board of directors has appointed Carla Bourque as the organization's next Chief Executive Officer. Bourque, who currently serves as Smartify's Chief Revenue Officer, will assume this position effective immediately. In 2013, the company acquired key customers including: Cost Plus World Market, JCPenney, Dole Foods, Cole Haan, Redbox, NBCUniversal, and other leading brands in CPG, Retail, and Entertainment. These brands are using Smartify to reach over 32 million users every month while significantly reducing their cost per acquisition rate.

"In the short time that she has been onboard, Carla has done an amazing job transforming our operational systems and go-to-market strategy, securing new key client relationships, and positioning us for strong growth in 2014 and beyond. As CEO, she will build on this momentum and lead the team into new areas of market growth and innovation. Carla' s strong operational track record in leading sales, marketing and business development for high-growth online marketing analytics and technology companies makes her the best fit for Smartify," said Danny Johnson, Founder of Smartify.

"I'm honored and excited about the opportunity to lead this exceptional team of determined, dedicated, and talented professionals," said Bourque. "Our clients rely on the performance and scalability of the Smartify platform, which delivers 35-65% plus conversion rates. With this strong market validation, we are prepared to leverage our proprietary solution to meet industry demand."

Bourque has held senior management roles directing sales, marketing, operations and partnerships for companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, Rapt (acquired by Microsoft) and Jupiter Media Metrix (acquired by comScore/Nielsen). She earned a B.A. in English from the University of New Hampshire, with a concentration in Media and Communications.

Smartify Inc. is the leading promotional marketing and analytics solution for brands that want to increase sales, reach target audiences, and access rich analytics to improve their digital marketing ROI. Smartify delivers omnichannel conversion rates that exceed industry averages by more than 10x. Smartify Analytics, delivered via a user-friendly dashboard interface, provide real-time individual, geo, social, behavioral and psychographic social data that can be integrated directly into clients' business systems (POS, Loyalty/CRM, eMail, Ad Tech, etc.) to drive business results.

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