SOURCE: Smartify

Smartify

February 27, 2014 14:20 ET

Smartify CEO Shares Mobile Conversion Insights at eTail West 2014

PASADENA, CA--(Marketwired - Feb 27, 2014) - Smartify, Inc. (http://www.getsmartify.com), a revolutionary digital marketing analytics platform, announced today that the company will be a program sponsor at eTail West, taking place March 3-6, 2014 in San Antonio, TX.

Mobile Panel Participation

Carla Bourque, CEO, will be a panelist at the Tablet & Mobile Summit, providing mobile conversion insights in a discussion titled, "App and Site Experiences That Deliver Conversions." The panel will delve into specific mobile strategies for retailers in the gaming, ticketing, apparel, and travel industries and will take place Monday, March 3 at 1:20pm CST.

"Mobile devices accounted for more than 31% of web traffic in Q4 last year, a huge (34%) leap from 2012," said Bourque. "The pace of mobile adoption is staggering and not about to slow down. This growth story should be a wake-up call to retailers who are slow to invest in mobile. It's never been more critical for companies to provide a targeted and branded experience for customers that is seamless and optimized across all devices, both on their own websites and across their marketing and loyalty programs."

Smartify Data: Retail Performance

Over the last year, retailers leveraging the Smartify platform to power their incentive-based marketing programs and transform their marketing analytics have realized conversion rates 5-10 times the industry average. What's more, incentive programs powered by Smartify help retailers lower their cost-per-acquisition and dramatically increase their return on ad spend (ROAS).

Smartify Analytics provides retailers with real-time individual, geographic, social, behavioral and psychographic social data that can be integrated directly into their current business systems (POS, Loyalty/CRM, email, Ad Tech, etc.) to drive business intelligence. Smartify captures over 150 unique data points per individual profile and delivers actionable insights through a dynamic client interface.

Enter the #SMARTERETAIL Program

Leading up to the event, Smartify will be giving away a custom marketing analytics program valued at nearly $5,000. Participants are encouraged to enter the program to learn how Smartify unlocks valuable customer analytics while increasing sales, engagement and digital marketing ROI. Enter at http://www.smartifyetail2014.com through Sunday, March 16.

ABOUT SMARTIFY
Smartify Inc. is the leading incentive-based marketing and analytics solution for brands that want to increase sales, reach target audiences, and access rich analytics to improve their digital marketing ROI. http://www.getsmartify.com

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