SOURCE: Smartify


July 01, 2014 09:42 ET

Smartify Powers Digital Marketing Campaign for SoCal Fashion Startup Shop Hers

LOS ANGELES, CA--(Marketwired - Jul 1, 2014) -  Sunshine, sand, and startups. Southern California's emerging technology scene is quickly growing into a bustling hub of shared success stories. One such story? Fashion e-commerce darling Shop Hers and fast-growing marketing and analytics platform Smartify. Recognizing personalized customer engagement as a shared value, the two startups have partnered for a high profile marketing campaign. 

Founded in 2012, Los Angeles-based online luxury resale site, Shop Hers, is a socially inspired, user-driven, e-commerce marketplace where women sell and buy only designer label, pre-owned clothing and accessories through a community of Style Soul Mates. The Shop Hers algorithm curates personalized customer experiences, and the company guarantees "simplicity, authenticity, and quality."

To drive awareness of Shop Hers and increase user registration and engagement, Shop Hers has worked with Smartify to launch a major online interactive promotion from June 30-July 17. The campaign will award three weekly winners $250 store credit to shop fabulous premium threads sold exclusively through Shop Hers.

"A big part of what makes Shop Hers so revolutionary is the 1:1 shopping experience through Style Soul Mates. Smartify's robust, cross channel 1:1 data capture technology is the future of performance marketing and a natural fit for us," says Ranil Wiratunga, VP Marketing at Shop Hers. "Smartify makes our customer connection and conversation that much more powerful."

Smartify's platform enables Shop Hers to connect with their audience across Facebook, Twitter, Instagram, Pinterest, and email on both desktop and mobile devices. This approach drives a unified view of the Shop Hers audience at the 1:1 level in real time.

"As a fellow Southern California startup on a mission to engage individuals with the most relevant, personalized choices, we're thrilled to work with Shop Hers to not only power an exciting and beautiful interactive campaign, but to help them deepen the relationships they have with their customers," says Carla Bourque, CEO at Smartify.

Smartify has previously powered award-winning campaigns for fashion brands like Cole Haan and maurices.

Founded in 2011, Smartify is a Los Angeles-based technology startup that is revolutionizing digital marketing by giving marketers and their agencies a complete suite of data-driven digital engagement products. Marketer-friendly, visualized analytics are delivered in real time via an intuitive client dashboard.