MADISON, WI--(Marketwired - Aug 28, 2013) - Smartimage, the SMB brand asset management solution from Widen Enterprises, has launched a new industry-oriented blog to accompany its cloud-based software. The brand asset management blog will post industry trends and advice to help brand owners, marketers, design pros and small to medium-sized businesses make the most of their photos, graphics and videos.
The Smartimage brand asset management blog will cover:
- Image asset management for SMB brands, including best practices, tips, how-to's and links to outside content.
- Resources for small businesses, design and marketing pros, brand owners and nonprofits that will enhance their brand asset management efforts.
- Product updates and sample Smartimage collections to help organizations make the most out of the product.
Benefits of the Smartimage brand asset management blog:
Small to medium-sized businesses and organizations face the challenge of ensuring consistent brand use, providing access to brand files and creating a strong public-facing brand image. They often see the need for more effective and efficient strategies in their brand management, image management or other brand-related responsibilities. Smartimage offers SMB professionals a simple and straightforward tool to manage their brand assets, as well as a thorough blog on how to utilize those assets.
The Smartimage blog was created to address the needs of marketers, creatives and small to medium-sized businesses managing everything from marketing and advertising to design and publicity. In addition to storing brand critical assets, Smartimage customers can now read blog posts that strengthen their understanding of Smartimage and aid in their everyday business practices. Between branding tips, links to recommended business tools, industry-specific posts and product demonstrations, the Smartimage blog educates readers on best practices for brand asset management.
"We realized that many users coming to Smartimage were business leaders and marketing pros who not only needed a tool to help manage their brand critical files, but also a credible source to provide branding and business intel," said Widen marketing manager Jake Athey. "We responded to this user demand by creating and curating brand asset management content on our blog, providing readers with a self-service knowledge source to aid in their business practices."
Readers of the Smartimage brand asset management blog can learn more about brand asset management at their own pace and improve the effectiveness of their organizations' branding practices.
Smartimage is a simple image asset management solution that enables organizations to better organize and share all of their digital image content. Users can create public or private collections of tagged, high-quality images in multiple formats for usage in press kits, brand identity packages and similar marketing communications collateral. Smartimage is a brand of Widen Enterprises, which is headquartered in Madison, Wisconsin. For more information, visit http://www.Smartimage.com.
About Widen Enterprises:
Widen has used more than 60 years of experience in helping customers build brand equity and consistent cross-channel brand representation to develop an inventive suite of Web-based Digital Asset Management applications. Widen software services provide marketers with real-time access to asset libraries, reducing the costs of search, preparation, redundancy, hardware and software. For more information, visit http://www.Widen.com.