SOURCE: Smartleaf


June 01, 2011 09:00 ET

Smartleaf Sets New Standard for Financial Portfolio Management Through Addition of Target Templates

New Feature Helps Managers Serve Clients Better Through Fast, Efficient Customized Portfolio Modeling

CAMBRIDGE, MA--(Marketwire - Jun 1, 2011) - Smartleaf, Inc., a leading provider of overlay portfolio management solutions to the wealth management industry, has launched Target Templates™, a unique feature that enhances Smartleaf's industry-leading overlay solution by making it even faster and easier for firms to consistently provide every client with customized solutions that always reflect the firm's best judgment regarding asset allocation and market research.

As the latest addition to Smartleaf's overlay portfolio management solution, Target Templates reduces the time and complexity of supporting efficient and compliant customized targets. "Targets" are blends of model portfolios, and they represent a combination of firm-recommended asset allocation and "product" (model) selection. Models (model portfolios) capture the best stock selection ideas of in-house and third-party asset managers.

Previously, firms lacked an efficient and consistent method of creating and maintaining customized targets. Now, using Smartleaf's Target Templates feature, advisors can easily adjust asset allocations and/or the models used for each asset class, with confidence that all adjustments adhere to firm guidelines. Updates and changes to the guidance defined in Target Templates automatically cascade to all modified versions of the original template.

"Delivering a customized solution that meets investor needs is at the core of our clients' approach to wealth management, and we have provided automated customization tools to support that goal since day one," said Smartleaf Chief Executive Officer Jerry Michael. "By adding Target Templates to our overlay solution, we are helping wealth management firms serve their clients even better by enabling customization according to individual portfolio managers' expertise as well as each client's needs. This new feature is changing wealth management by allowing firms to deliver a service that combines the consistency and efficiency of a mutual fund with all the advantages of a personal account."

Smartleaf's Target Templates give firms the ability to:

  • Create and easily modify targets using a familiar multi-tiered asset allocation structure
  • Enable portfolio managers to deliver customized solutions to investors by easily creating and maintaining customized and compliant derivative targets

About Smartleaf

Smartleaf's overlay portfolio management solution enables financial institutions to easily implement their best investment thinking and customization preferences across all client accounts, combining proprietary and third-party manager models to deliver a seamless open-architecture Unified Managed Account offering. By integrating a client's assets into a single, customized portfolio, wealth managers using Smartleaf have achieved significant benefits in tax and expense management, asset allocation and increased returns. The company has a 100% success rate with implementations and deliverables. Founded in 1999, Smartleaf has more than $50 billion in assets under management, is privately held and based in Cambridge, Mass.

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