SOURCE: Smartling, Inc.

Smartling, Inc.

March 19, 2014 09:00 ET

Smartling Hires Translation Industry Veteran as Senior Director, New Markets: Former Head of Globalization, HP, to Support Translation Agency Outreach

NEW YORK, NY--(Marketwired - Mar 19, 2014) - Smartling (, the cloud-based enterprise translation software company, today announced Alison Toon, former head of globalization at Hewlett-Packard, has joined the company as Senior Director, New Markets. Alison will manage the newly launched Smartling Partner Program (, nurturing relationships between Smartling and translation agencies across the globe, and will serve as a company ambassador to the translation industry at large.

Working in the localization space for the last two decades, Alison brings extensive knowledge and firsthand expertise on how companies create and distribute multilingual content. She has watched the industry evolve and understands the challenges and opportunities from both sides -- the demand/buyer of language services and the supply/vendor side -- giving her the ideal perspective to bridge the two.

"I've been working with translation technology and processes for more than 20 years and have evaluated the range of offerings in the marketplace," said Alison Toon, Senior Director, New Markets, Smartling. "As a former Fortune 500 client-side user, I'm excited to be part of Smartling's broader vision for technology, which invites language service providers into the ecosystem to revolutionize the client experience."

As head of globalization at Hewlett-Packard, Alison managed Hewlett-Packard's translation program across the entire company, overseeing the flow of multilingual and global content. Alison was responsible for managing translation and localization tools, processes, architecture and operation for content management and e-business services across the enterprise.

"We're thrilled to have Alison join our team," said Nataly Kelly, VP, Market Development, Smartling. "She knows the translation services market inside-out and knows what it's like to be a sophisticated user of enterprise translation software. Her insight will help Smartling better serve our customers and the translation agencies our customers work with."

Smartling launched its Referral Partner Program last month, giving language service providers the ability to extend their service offering with Smartling's technology, with more than 80 partners already working with Smartling in more than a dozen countries. Translation agencies can sign up for the program at

The Smartling Translation Management Platform offers real-time visibility into and control over the many aspects of a translation project in one easy-to-use, collaborative, cloud-based service that quickly converts and manages multilingual business content. By putting the entire translation process in the cloud, Smartling exponentially improves accuracy and speed. Smartling is enterprise-ready with HIPAA, PCI Level 1 and SOC 2 certifications, and meets the rigorous requirements of the largest consumer web and mobile companies, as well as the Fortune 500 and Global 2000.

Smartling's Referral Partner Program enables translation agencies to take advantage of the growing trend of website and mobile app localization and extend this exciting technology to their clients to offer a more complete solution. Hundreds of companies across a diverse set of industries already rely on the Smartling Translation Management Platform to power their translation and localization, including SurveyMonkey, Spotify, Twilio, Shutterstock, Foursquare, Path, Vimeo, Uber, GoPro, and Stella & Dot.

About Smartling
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic web applications, mobile applications, and business documents across the entire corporate digital infrastructure.

Named "Most Innovative Startup" at Dow Jones/Wall Street Journal's 2011 FASTech 50, Smartling is shaking up the outdated translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands who rely on Smartling to launch and manage localized multilingual websites and applications include Spotify, SurveyMonkey, Foursquare, Path, Vimeo, Kodak, HotelTonight, Uber, GoPro, and more. The Smartling platform currently serves billions of page views per month in 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including Tenaya Capital, First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock, Harmony Partners and several prominent angel investors.

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