SOURCE: Technology Coast Consulting and Galvin Consulting

Technology Coast Consulting and Galvin Consulting

January 12, 2011 12:08 ET

"Smartphones in the US Enterprise" Research Report From Technology Coast Consulting and Galvin Consulting Spotlights Strategic Mobility Opportunities and Challenges Facing IT Executives

LOS ANGELES, CA and SEATTLE, WA--(Marketwire - January 12, 2011) - A new primary research report from Technology Coast Consulting and Galvin Consulting finds that many US enterprise IT executives are struggling to manage corporate smartphone deployment and policy, particularly as employee-owned personal mobile devices infiltrate many enterprise environments.

The new report, entitled "Smartphones in the US Enterprise: Benefits, Considerations & Challenges in Mobilizing Corporate Work Forces," presents the context and key decision points for organizations at, or even beyond, the crossroads of enterprise mobility planning.

Key topics covered in the report include mobile enterprise appropriateness of top US mobile operating systems, types and advantages of application platforms, assessments of Mobile Enterprise Application Platform (MEAP) market leaders and new entrants, and technology alignments within the Mobile Device Management (MDM) market.

According to authors Amy von Kaenel of Technology Coast Consulting and Carolyn Galvin of Galvin Consulting, "The MEAP company representatives we spoke with described phenomenal growth opportunity and interest in mobile enterprise applications, while our research uncovered a general lack of awareness about MDM technology among IT managers and developers creating mobile applications. Based on conversations with IT executives regarding their need for mobile enterprise solutions, we expect these technologies will soon become standard within corporate enterprises."

Interviews with IT mangers reveal vertical markets that are at the forefront of extending enterprise applications to mobile devices, including health care, financial services, education, and consumer product goods. Benefits uncovered include increased return on investment, better work/life balance, improved customer satisfaction, greater operational and cost efficiencies, and increased sales. Corporate representatives express a strong conviction that their mobility strategy will enhance their overall competitiveness.

Security remains a top concern among IT executives who must strike a defendable balance between allowing authorized access to information while still protecting sensitive data. Other "pain points" include the need for synchronization, integration with back-end technology, weariness over "endless" upgrades, and bandwidth costs.

A copy of the Executive Summary and Table of Contents, as well as licensing information for purchasing and distributing copies of "Smartphones in the US Enterprise," can be found at http://www.technologycoastconsulting.com/reports.html and http://www.galvinconsulting.net/research_reports.

Technology Coast Consulting and Galvin Consulting are research firms focused on the information technology market, successfully supporting direct clients and mid-tier market research firms in hundreds of market intelligence and primary research projects for the past decade. Their deep connections to technology professionals put them in close proximity to the tactical and strategic information their end-clients seek, including the vertical application of technology within specific industries. To find out more, please visit www.technologycoastconsulting.com and www.galvinconsulting.net.

Contact Information

  • Contacts:
    Amy von Kaenel
    Technology Coast Consulting, Inc.
    Email Contact
    (949) 858-6700

    Carolyn Galvin
    Galvin Consulting, LLC
    Email Contact
    (206) 347-7552