SOURCE: Widemile Inc.

December 05, 2007 06:00 ET

Smartsheet.com Applies Widemile's Leading-Edge Multivariate Optimization to Double Online Advertising Efficiency

Using Widemile's Advanced Optimization Platform and Expertise, Online Software Provider Captures Over Twice as Many Customers for the Same Ad Spend

CHICAGO, IL--(Marketwire - December 5, 2007) - Today at the Search Engine Strategies (SES) industry conference, Widemile Inc., an emerging leader in multivariate testing and website optimization, announced that Smartsheet.com, an online provider of collaborative task management software, has doubled its search engine marketing (SEM) efficiency by working with Widemile. A detailed case study will be presented to conference attendees today in Chicago by Maria Colacurcio, VP of Marketing for Smartsheet.com, and Robert Bergquist, CEO of Widemile. The newly available case study can be found at www.widemile.com.

"We rely on search advertising to a huge extent to reach thousands of future customers per month," said Mark Mader, CEO, Smartsheet.com. "Working with Widemile enabled us to maximize the impact of our online ad spend. They were instrumental in providing proof points, allowing us to invest confidently in future campaigns."

Smartsheet.com used multivariate optimization to double their search ROI.

Using SEM "pay per click" advertising extensively, the Bellevue, WA-based Internet company employs numerous keyword and text ad campaigns through the major search engines. Campaigns target several different user segments in order to drive qualified prospects to their site. While these activities have been successful -- more than 25,000 teams are registered worldwide using the software -- performance on campaign efficiency could improve further. Smartsheet.com worked with Widemile to strengthen the linkage between SEM and landing pages in order to increase conversions and the performance of the entire campaign.

Working with Widemile, the top five landing pages were targeted for optimization to drive maximum revenue. Multiple versions of an offer, image, and copy, were tested with actual users to determine the best-performing combination of page elements. Over 1000 different possible combinations were tested during the 3-week project. After optimization, Smartsheet.com was able to more than double its SEM spending efficiency -- capturing over twice as many customers for the same ad spend.

"The leverage effect of optimization on SEM is just remarkable," said Robert Bergquist, CEO at Widemile. "Improvements at the conversion point enhanced performance of the entire campaign and really boosted Smartsheet.com's returns on paid search. As is the case with most clients, Smartsheet.com responded by increasing their search budget. We're thrilled with Smartsheet.com's success and proud we played a role in making their search program more productive."

About Widemile

Widemile Inc. is a leading provider of web testing and optimization technologies and services for online marketers. Widemile employs a proprietary multivariate testing and optimization platform with related services, including award-winning creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments. Widemile is privately held and headquartered in Seattle, WA and can be found at www.widemile.com or by calling: 206-985-7171.

About Smartsheet.com

Smartsheet.com is an online service to organize, track and complete tasks. With ready to go process flows ("templates"), it's like replacing a gaggle of office interns with a seen-it, done-it, 24/7 assistant. Over 25,000 teams worldwide are getting things done with Smartsheet from start-ups to Fortune 500 companies, including AIA Heartland, The Gap, Brooks Apparel, Specialized Bicycles, Pierce County GIS, Premier Bride, Girls Scouts of America, and McFarland Cascade. www.smartsheet.com

Contact Information

  • For More information, press only:

    Valerie Chan
    Plat4orm PR
    Phone: 206.856.7885
    E-mail: Email Contact