SOURCE: Mobiquity


July 26, 2012 10:37 ET

Smartsoft Mobile Solutions U.S. Team Joins Mobiquity, Expanding SAP Capabilities and Extending Geographic Reach

Developers of Leading Mobile Apps for Brands Including The Home Depot, McKesson and The Weather Channel Bolster Mobiquity's Expertise in Mobile Application Delivery

WELLESLEY, MA--(Marketwire - Jul 26, 2012) - Mobiquity Inc., a professional services firm creating innovative mobile solutions that drive business value, today announced that the leadership team of Smartsoft Mobile Solutions Inc., based in suburban Atlanta, has joined Mobiquity. Through the addition of this talent, Mobiquity continues its growth into new geographies while further strengthening its ability to deliver innovative mobile solutions in partnership with SAP.

By adding the Smartsoft team, Mobiquity has established the company's operations in the Southeast, providing a hub for customer engagement in the region. The new office will be led by former Smartsoft CEO Dan Homrich and will include key Smartsoft employees, who are specialists in building and deploying mobile applications for SAP. 

Smartsoft Mobile Solutions has been named one of the top 40 most innovative companies in Georgia by the Technology Association of Georgia. With deep experience developing for both B2B and B2C markets, the Smartsoft Mobile team has built more than 50 mobile solutions since 2009, including apps for The Home Depot, Hobby Lobby, Haverty's Furniture, McKesson, IHG and The Weather Channel. Many are available to consumers through various app stores.

This move enables Mobiquity to deliver even more comprehensive SAP-based mobile solutions by bringing together the company's proven expertise in mobile innovation and user experience with Smartsoft's proven skills developing and deploying mobile applications for SAP. Both companies are currently SAP partners.

"The combination of talent and experience that this represents will create a development powerhouse for SAP and its customers," said Dan Homrich. "We're pleased to be part of such a visionary organization that is growing so fast. This is a case where the whole is far greater than the sum of its parts." 

According to Mobiquity Founder and CEO Bill Seibel, "This move brings on board the best mobility talent in the Southeast. Dan and his team share our philosophy of delivering outstanding solutions to our customers and combining forces will enable us to rapidly scale work with SAP, better serving our growing customer base in the Southeast and across the country."

This announcement follows closely on the heels of news that Mobiquity has further expanded its leadership team both in the Northeast and the Southeast, growing to 140 employees and profitability in just 15 months.

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions that drive business value. Clients benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design and app development, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity's client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit

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