SOURCE: Brainshark

December 18, 2008 06:00 ET

SMB Customers Tap Brainshark to Save Money and Increase Revenue

On-Demand Presentation Solution Helps SMBs to Do More With Less and Differentiate Offerings

WALTHAM, MA--(Marketwire - December 18, 2008) -

--  Brainshark (, the leader in on-demand
    presentations, today announced continued strong adoption for its solutions
    among small and medium sized businesses (SMB). Brainshark customers Virtual
    Iron (, LeanLogistics (
    and Welton Street Investments ( joined the roster of
    hundreds of small businesses using Brainshark to increase marketing reach,
    differentiate their offerings, shorten their sales cycle, and save money.
--  Virtual Iron turned to Brainshark to more efficiently and effectively
    train customers on virtualization best practices. LeanLogistics uses
    Brainshark across sales, marketing, and customer training. And Brainshark
    helps Welton Street Investments increase the reach of their topic experts
    and wholesalers to deliver their message to audiences of thousands.
--  Economic challenges have caused many SMBs to look for ways to reduce
    travel, cut costs, and increase productivity. Brainshark offers a way for
    SMBs to effectively compete in a challenging market by more effectively
    applying limited resources and avoiding the crippling effects of the

Virtual Iron

--  Virtual Iron, a provider of cost-effective virtualization software to
    small and medium sized businesses, uses Brainshark to offer free training
    to their customers on virtualization best practices in the form of short
    multimedia presentations known as "Virtual Vignettes."
--  The Vignettes are ideal for reaching their target audience of busy IT
    professionals because they are available for viewing at any time with
    direct-from-the-expert instruction. Customers can watch the training at off-
    hours or during a system upgrade when they must be onsite, but don't need
    to be "hands on."
--  Because Brainshark makes it easy and cost-effective for Virtual Iron
    to provide the training at no cost to customers, the company can meet the
    needs of its SMB customers that have little or no budget to purchase vendor
    training, yet still need to learn how to implement technology effectively.


--  LeanLogistics, a leading provider of on-demand Transportation
    Management Solutions, uses Brainshark to increase productivity across many
    customer-facing areas of its business.
--  Brainshark allows LeanLogistics to more effectively leverage subject
    matter experts; recording presentations on popular topics once for many
    uses, thus freeing up valuable time and reserving 1-to-1 discussions for
    advanced conversations with qualified buyers.
--  With a relatively small sales force, individual productivity is
    critical and LeanLogistics' sales team uses Brainshark throughout the sales
    cycle. With the Brainshark Connector for
    reps working within can select
    Brainshark-powered presentations from a library of topics, send them to
    prospects, easily see who has viewed the presentations, and focus
    follow-up efforts on the most interested prospects -- all from within
    their application.
--  The company also uses Brainshark to deliver on-demand training and
    tutorials to current customers and for new employee orientation.

Welton Street Investments

--  Welton Street Investments, one of the nation's first real estate
    securities Broker/Dealers and the distributor of Life Income Funds of
    America (LIFA), uses Brainshark to scale the reach of their marketing and
--  Brainshark has become an integral part of how Welton Street delivers
    training and marketing messages about its core offerings. Welton Street's
    business development directors and LIFA wholesalers use Brainshark-powered
    presentations to reach hundreds and thousands of registered reps and
    financial advisors, providing sales training and product education that
    enable them to engage in more advanced sales discussions with interested,
    qualified audiences.


Attributed to Joe Gustafson, CEO and Founder, Brainshark

--  "At a time when companies of all sizes may be feeling the effects of
    the economy, SMBs need ways to optimize already-limited resources to
    persevere and thrive in tough times. Brainshark enables SMBs to multiply
    their reach and results while also realizing significant cost savings."
Attributed to Ginger Stegmier, Marketing Director, LeanLogistics

--  "Brainshark makes it easier for us to engage with our prospects and
    customers. By delivering presentations on demand, we've been able to
    eliminate about 75% of the ad-hoc live demonstrations that marketing used
    to perform each week, saving us nearly a day a week in staff time.
    Prospects enjoy the convenience, and sales reps increase efficiency by
    tracking information to focus follow up efforts on the most interested

Attributed to Chris Buzzy, Principal Trainer, Virtual Iron

--  "Using Brainshark, we created free virtualization best practice
    videos, which we coined "Virtual Vignettes", to demonstrate the value,
    installation and ease of use of Virtual Iron.  But there's another very
    significant, benefit to the Vignettes -- cost! We save money and time by
    not traveling to each prospect to talk and show Virtual Iron, our customers
    save money by rapidly maximizing their ROI, and, we minimize support costs
    by having self-reliant, successful customers."

Attributed to Dean Bassett, VP Marketing, Welton Street Investments

--  "Brainshark allows us to reach more registered reps and financial
    advisors with training and product information in ways that would simply
    not be possible to accomplish in person. We're able to leverage materials
    we already have like PowerPoint presentations and deliver a rich audience
    experience that sets up our sales people for quality conversations."

About Brainshark

Brainshark is the leader in on-demand presentations, transforming static business content into high impact communications with the people who most influence your business. Delivered via Software-as-a-Service (SaaS) Brainshark lets audiences access and engage with business content when and how they want. More than 800 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit

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