SOURCE: SMC Recordings Inc.

December 11, 2009 17:33 ET

SMC Recordings Announces New Strategic Partnerships With iTunes, MobBase and Play Network

New Deals Widen SMC's Revenue Streams by Offering Exclusive Content to Millions

SAN FRANCISCO, CA--(Marketwire - December 11, 2009) - SMC Recordings Inc. (PINKSHEETS: SMCE) -- While the music industry landscape continues to shape shift, San Francisco-based record label SMC Recordings announces three new partnerships that are destined to connect their stable of artists directly with fans.

The first deal is an exclusive agreement between SMC and iTunes, the #1 music retailer in the country, for Rakim's (of the legendary hip-hop group Eric B. & Rakim) recent "Live from SoHo" performance at the Apple store in New York. The performance tracks will be available for download early next year to iTunes' more than 100 million users worldwide.

SMC also entered in a partnership with Mixmatchmusic's MobBase, a new service for musicians that makes it easy for them to create, launch and manage their own, custom iPhone applications. The partnership gives SMC another tool in their arsenal to foster closer relationships between artists and audiences. "We feel that our artists are truly worth being fans of so we constantly look for new ways to engage people," said Will Bronson, co-founder of SMC Recordings. "MobBase offered us a chance to create custom applications for our artists that gives iPhone users every chance to discover our artists and for diehard fans access to exclusive content that they deserve -- for free."

Lastly, SMC inked a licensing agreement with Play Network, Inc., a leading global provider of creative and customized media solutions for retail, hospitality, health and fitness, banking, and other business environments. Through this new agreement, SMC's music catalog will be available to more than 50,000 commercial subscribers such as Gap, Old Navy, Armani Exchange and Starbucks Coffee -- reaching more than eight million consumers daily.

All three partnerships are a part of SMC's ongoing quest for new and creative revenue streams. "These new partnerships are essential for our continuing expansion. We are unrelenting in our pursuit for opportunities to monetize our artists' content as well as expose them to a variety of growing platforms. Given our size we are also able to evaluate and react at a much quicker rate that is necessary to take advantage of new avenues in emerging technologies just as they are about to enter the global market," stated co-founder and CEO, Ralph Tashjian.

About SMC Recordings:

Established in March of 2005, SMC Recordings is home to independent music and artists. Based in San Francisco, CA, the company's prized accomplishment is its unique philosophy of artist development, where artists are encouraged to participate with the label from inception through maintenance of their careers. This innovative structure has garnered industry veterans to join the company and aid in its growth. SMC is distributed by Fontana, the indie distribution subsidiary of Universal. It is SMC's humble regional beginnings and loyalty to their artists and their careers that will guarantee the company to always be on the precipice of creativity and expansion in the music game.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements in this release that are forward-looking statements are based on current expectations and assumptions that are subject to known and unknown risks, uncertainties, or other factors which may cause actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Actual results could differ materially because of factors such as the effect of general economic and market conditions, entry into markets with vigorous competition, market acceptance of new products and services, continued acceptance of existing products and services, technological shifts, and delays in product development and related product release schedules, any of which may cause revenues and income to fall short of anticipated levels. All information in this release is as of the date of this release. The company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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