SOURCE: Cincom Systems

Cincom Systems

June 05, 2013 13:01 ET

Smeal Chooses Cincom Acquire Product Configuration Software

CINCINNATI, OH--(Marketwired - Jun 5, 2013) - Smeal Fire Apparatus Co. (, a manufacturer of aerial ladders, platforms and pumpers, is now using Cincom Acquire® for Microsoft Dynamics® CRM ( from Cincom Systems (

Cincom Acquire is designed to help companies that sell complex products and services sell more through their dealers and extended channels. Its knowledge-based guided selling, configuration, pricing, quoting and proposal capabilities -- backed by the Microsoft Dynamics CRM platform -- gives dealers and field sales reps instant access to knowledge-based sales tools. 

"Acquire is helping us transform how we operate our sales division today," says Jeff Wegner, Regional Sales Director for Smeal Fire Apparatus Co. "The impact on our pricing and sales strategy is tremendous. It definitely positively impacts the bottom line."


Smeal is seeing an increase in its top-line revenue because more dealers are choosing to get a fast and accurate quote from them rather than a slow, inaccurate one from its competitors. "We are capturing the knowledge within our company and handing it over to the Smeal Distributor Network via a simple, easy-to-use web portal. This makes them smarter individuals overnight without the need for hundreds of hours of training," says Wegner. "So much has improved with the use of this system. We're not only saving a tremendous amount of time, but our costs have been drastically reduced, as well."

Cincom Acquire has helped the world's leading manufacturers selling complex products and services successfully streamline their sales, design and proposal processes by delivering critical product and sales knowledge to the point of sale, while significantly reducing "quote-to-cash" time. Cincom has helped manufacturers reduce proposal generation time from five days to 15 minutes, decrease time to close a sale by 80 percent and cut lead times from 14 weeks to six weeks.

Specifically, Cincom Acquire provides:

  • Guided selling and specification
  • Product and service configuration
  • Quotation and proposal management
  • Proposal and document generation
  • Rule-based pricing
  • Full portal integration for dealers and customers
  • Customizable user interface using standard Microsoft tools

About Cincom
For 44 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services. For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to or visit the company's website at Cincom is a Global Independent Software Vendor of the Microsoft Corporation.

Cincom, the Quadrant Logo and Cincom Acquire are registered trademarks of Cincom Systems, Inc. Microsoft Dynamics is a registered trademark of Microsoft Corporation. All other trademarks belong to their respective companies.

© 2013 Cincom Systems, Inc.
All Rights Reserved

Contact Information

  • Media Contacts:
    Donna Hedge Burns
    Corporate Public Relations
    Cincom Systems