SOURCE: SMI

February 12, 2009 10:00 ET

SMI Creates Its Own Stimulus Package for 2009

CHICAGO, IL--(Marketwire - February 12, 2009) - SMI, located in Lombard, IL, is not waiting around for someone to lend a helping hand. In fact, they are the ones lending the hand to local companies across the Chicagoland area. SMI has long been the leader in the outsourced sales and marketing industry, and that doesn't look like it's going to change anytime soon.

This year, SMI plans to launch marketing campaigns for over 35 salon and day spas and another 22 golf courses located throughout the state. SMI is benefiting from a weak economy according to Doug Ascher, Director of Operations at SMI, "3 or 4 years ago, these companies didn't give us a look. Now, they are calling us every other day asking when we can start representing them."

SMI takes on all facets of the campaign. They typically work with clients that are well-branded, but are still experiencing "foot traffic" issues. Ascher explains, "Conceptual advertising is a dying breed. People like me, watch commercials, memorize the jingles, and laugh at the slogans, but once the commercial is done, we don't change our buying behavior. People want deals. That's the bottom line. They don't care if Jessica Simpson eats this pizza or that. They care about getting the most bang for their buck. Our mission at SMI is to go out and get future customers for our clients by doing just that; provide the customer with a deal they can't refuse and thus incentivizing them to change their buying behavior."

SMI recently launched a promotional campaign that gave customers 8 free pro basketball tickets worth over $500 to the consumer for only $40 in an effort to help the team fill the arena. It's campaigns like this that makes you realize why SMI continues to outshine the competition in its ability to deliver for its client base. Local business advisor, Travis Hubert, put it best when he stated the following about SMI's marketing strategy, "It's so simple. Everyone wins in their model. When SMI creates a promotion, the client fills unused seats, tables, tee times, or whatever they are trying to fill, and the customers who weren't coming out are now more than happy to come out because the incentive SMI created for them is so huge." So while thousands of companies across the country continue to wait around hoping for change, SMI has decided to go out and make that change happen. At least for the client's that are fortunate enough to use SMI's services.