SOURCE: Smilebox

August 29, 2007 09:08 ET

Smilebox Signs Distribution Partnerships With Leading Media and Blogging Service Companies Lifetime Entertainment Services and Six Apart

REDMOND, WA--(Marketwire - August 29, 2007) - Smilebox Inc., the innovator in multimedia expressions technology, today announced distribution partnerships with Lifetime Entertainment Services, the parent company of Lifetime Television, basic cable's most-watched women's network, and Six Apart Ltd., the creators of Vox, a free blogging service for friends and family, and Live Journal, a free online community of passionate and prolific journalers. The agreements build on recent Smilebox partnerships with market leaders such as Hallmark and Corel.

"Our partnerships with Lifetime and Six Apart extend Smilebox distribution to leading social networks and media properties targeting the woman and family demographics," said Andrew Wright, CEO and founder of Smilebox. "There is a strong fit between our target audiences and these market leaders."

Under the terms of the Lifetime Entertainment agreement, Smilebox will create a co-branded Lifetime version of its popular service that will be promoted throughout Lifetime's Digital platforms. Lifetime will serve all advertisements on the free version of Smilebox creations sent by users of the service. The service will be launched at this week in the Fun & Games section of the site.

Lifetime Entertainment offers a unique variety of channels designed specifically for women, with more than 3 million unique visitors and an audience of primarily women. "Our audience has a great affinity for connecting with family and friends and Smilebox provides them with a powerful tool to use their photos, videos, music and creativity," said Dan Suratt, Executive Vice President, Digital Media & Business Development for Lifetime Entertainment. "The co-branded application will also allow our community members to interact directly with our brand and those of our sponsors in a fun and meaningful way."

Six Apart will also launch a co-branded version of Smilebox on its Vox property today at and on LiveJournal soon. Users of the service will be able to easily post creations to their Vox and LiveJournal pages. Six Apart will promote the service on the Vox and LiveJournal partner services page and through its consumer news channels and newsletters.

"Smilebox is a unique and creative tool for self-expression," said J.T. Stephens, director of marketing, Consumer Division at Six Apart. "The service allows our users to easily integrate multimedia postings, combining their photos and videos with original, animated designs. We anticipate that it will actively promote creativity across the Vox and LiveJournal communities."

Existing Smilebox distribution partners include Hallmark, Corel Corp., Atom Entertainment's Shockwave, Big Fish Games, Making Memories and SavvyMom in Canada.

The Smilebox Service

The Smilebox service offers a creative way for consumers share their stories with friends and family using their photos, videos and music. Users can drag-and-drop photos and videos from their digital camera into hundreds of professionally designed slideshows, scrapbooks, greetings, postcards and photobooks and personalize with their own words, music and style. They can email their creations, print or post them to a web site or blog.

The Smilebox service can be downloaded free of charge at Consumers can email the basic version of any design to family and friends for free with a short ad, purchase the premium version for a one-time fee of either $1.99 and $2.99, or subscribe to Club Smilebox for $4.99 a month or $39.99 a year and get unlimited use of all premium designs. With the premium design version, consumers can choose from hundreds of music options, print keepsakes and play their Smilebox on a full screen without ads.

About Lifetime

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, LMN, Lifetime Real Women and Lifetime Digital (including are part of Lifetime Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

About Smilebox

Based in Redmond, Washington, Smilebox was founded in 2005 by Andrew Wright. The company is dedicated to helping people keep in touch with family and friends through sharing multimedia expressions that portray special moments in their lives. Smilebox users can create and share a photo ecard, digital scrapbook, slide show, photobook and postcard for free in under 5 minutes.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are the property of their respective owners.

(Editor's note: If you would like to schedule an interview with Smilebox founder and CEO Andrew Wright, please contact Tamese Robinson at or Yannis Dosios at

Contact Information

  • Media Contact:

    Tamese Robinson
    Smilebox, Inc.
    425-881-9475 ext. 216
    Email Contact
    - or -
    Yannis Dosios
    Smilebox, Inc.
    425-881-9475 ext. 222
    Email Contact