SOURCE: Infobright

Infobright

June 08, 2009 08:00 ET

Smiley Media Deploys Infobright Analytic Database

Infobright's Solution Helps Fast Growing Online Advertising Company Manage Heavy Data Load

TORONTO--(Marketwire - June 8, 2009) - Infobright, the open source data warehousing company, today announced that Smiley Media has selected Infobright Enterprise Edition (IEE) to manage the increasing volumes of data that drive its online advertising business. IEE enables Smiley Media to run reports on a much larger data pool than the company was able to manage with its previous solution, and generate reporting results up to three times faster.

Smiley Media brings online advertisers and content publishers together, matching demographic data with advertising content to maximize revenue for both constituencies. Working with more than 2,000 customers and business partners, the company serves online ads to end users, optimizing place offers and site traffic. In the last several years, Smiley Media's business has grown to such a degree that its existing solution could not keep up with the huge amounts of data that needed to be analyzed in order to understand and report on page view demographics, impressions generated and online user behavior.

"We've had a 50 percent increase in impressions generated during the first quarter of this year alone," says Tuan Ta, senior systems engineer at Smiley Media. "Infobright is enabling us to cost effectively support the data management requirements that are accompanying this growth, particularly the need to quickly churn out reports."

Prior to deploying IEE, Smiley Media could only generate reports on one month's worth of data at a time, and engineering resources had to be engaged in order to create different views of the data. Now, multiple reports can be run concurrently, and include data generated during three and six month time spans. Smiley Media is also running reports three times faster with IEE and their users can create new queries without IT intervention. Once the solution is fully rolled out, the company plans to provide access for up to 20 users.

"Companies like Smiley Media require an affordable and scalable solution that can keep up with the explosion of data generated in the online arena," said Miriam Tuerk, chief executive officer of Infobright. "Infobright Enterprise Edition is a great fit for these types of businesses, as they can rely on it to leverage increasing volumes of data and support rapid growth, without requiring expensive hardware or engineering resources."

About Smiley Media

Headquartered in Austin, Texas, Smiley Media brings advertisers and publishers together, maximizing revenue for both. Advertisers will get leads of the highest quality. Publishers will add a highly profitable revenue stream without impacting user experience. Matching demographic data with advertising content and monetizing traffic by leveraging user actions such as login and registration allows Smiley Media to outperform traditional Internet advertising techniques. For more information, please visit http://www.smileymedia.com.

About Infobright

Infobright, the open source data warehousing company, has pioneered the development of self-managing data warehouse software. The critical need for business intelligence, coupled with the dramatic growth of corporate data, has outpaced IT's resources and budget within many companies. Infobright's technology solves this problem by delivering a highly scalable analytic data warehouse that reduces ongoing management by up to 90 percent and costs significantly less than other data warehouse solutions. Infobright's solution is being used by companies in online marketing, financial services, telecommunications and other industries to provide rapid access to critical business data with unmatched operational simplicity. For more information, please visit www.infobright.com.

All names referred to are trademarks or registered trademarks of their respective owners.

Contact Information