SOURCE: Smokefree Innotec, Inc.

Smokefree Innotec, Inc.

December 21, 2009 12:00 ET

Smokefree Innotec Announces Results of Bryant West Focus Group

NASHVILLE, TN--(Marketwire - December 21, 2009) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) ( or announced today that Bryant West Australia has recently facilitated a Product Focus Group to gather Australian consumer feedback on Smokefree Innotec's "totally smoke-free cigarette."

This meeting was a continuation of Bryant West's previous Focus Group recently concluded in October in Auckland, New Zealand.

The methodology adopted by Bryant West was to gather the responses from a 2.5 hour Product Focus Group on "REAL -- the 1st Smoke-free High-Tec Cigarette."

The focus groups were held on Tuesday the 1st of December 2009 in Melbourne and Sydney, Australia. The Participants were divided into 2 groups, these groups on average included 3-4 heavy usage smokers and 4-5 moderate smokers who are all currently active smokers. The participants came from the wider Melbourne and Sydney areas and were from broad and diverse social demographics.

The objective of these Focus Groups was to gather consumer feedback. In particular, Bryant West was interested in the group's product absorption, the effect of the product on the end user, the ease of product usage, the proposed costs of the product as well as the end users' perceived benefits and concerns of "REAL -- the 1st Smoke-free High-Tec Cigarette."

To summarize the key findings of the group:

The participants in this focus group reinforced that that REAL is a viable solution to a smoking alternative.

The moderate smokers in the focus groups reported that they believe that the product will greatly aid in quitting smoking cigarettes.

A high percentage of the groups believed that the effects of REAL where comparable to normal cigarette smoking and that they would actively use the product if available as a consumer item.

The conclusion of the Bryant West Australia's Product Focus Group and associated report indicates that REAL is a positive commercial product with a viable consumer market as well as a product that is essential for Australians.

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A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec, Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

Contact Information

  • Contact:

    Smokefree Innotec, Inc.
    Kim Carroll
    Investor Relations
    +1 949 630 9831

    World Market Media, Inc.
    Executive Editor
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