SOURCE: Smokefree Innotec, Inc.

Smokefree Innotec, Inc.

January 06, 2010 10:00 ET

Smokefree Innotec Improves South African Distribution Deal to at Least $3M With Stronger Consortium

NASHVILLE, TN--(Marketwire - January 6, 2010) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) ( or announced today that SFI's distribution agents TDM and Bryant West have merged their activities with a powerful South African consortium.

Sales projections are conservatively placed by the consortium at over $3 million plus for 2010. The new entity has existing distribution channels in many parts of the world.

The extensive distribution knowledge and financial muscle of this group will maximize SFI's market share in Southern Africa, Australia, New Zealand and Japan.

New Directors of the merged entity will be Viv Hansen (CEO of Brimpharm) and Mehboob Adam the founder of Brimpharm and Zenith Pharmaceuticals.

Brimpharm has close links to mega Pharmaceutical giant Aspen, the 15th largest Pharmaceutical Company in the world.

Brimpharm's absorption into Aspen will be completed in 18 months. SFI's launch in Southern Africa is timed for 1st quarter 2010 with Australia and New Zealand following in the 3rd quarter of the year. Sales in Japan should commence thereafter in the 4th quarter.

Brendan Jackson of Bryant West and Norman Knight of TDM are convinced that the new consortium will put Smokefree Innotec on the map as the most viable alternative for smokers. SFIO President Thomas Schroepfer commented: "The expertise and the strength of the new group give us a tremendous advantage marketing our products in the major markets of Australasia and Africa. We are excited about the new developments."

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A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

Contact Information

  • Contact:
    Smokefree Innotec, Inc.
    Kim Carroll
    Investor Relations
    +1 949 630 9831

    World Market Media, Inc.
    Executive Editor
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