SOURCE: Smokefree Innotec, Inc.

December 02, 2010 19:27 ET

Smokefree Innotec Launches Press Campaign and TV Interviews Introducing Smoker's Option and Related Products in Belgium

IRVINE, CA--(Marketwire - December 2, 2010) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) Thomas Schroepfer, President and CEO, (http://www.sfio.us or http://www.realsmokefree.com) announced today that following a meeting of international participants and marketing partners of SFIO in Las Vegas, the resulting revamped approach to the European marketing campaign appears to be producing the desired results. European executive and marketing personnel met in person with U.S. SFIO executives and members of SFIO Joint venturers to discuss sales and financial results, set policy and to formulate new products and plans to further penetrate the European market.

Mr. Schroepfer stated the following details in part of the considerations and conclusions of the meeting;

1. Deploy an internet web site designed for European market to use as part of a major brand awareness program using all available media resources; including a shopping cart. It appears that European restrictions on advertising nicotine products do not apply to the internet websites or emails.

2. Further evaluate SFI products through focus and test groups.

3. Acquire rights to existing SFI related products already marketed and available in quantities.

4. In addition to exiting distributors, concentrate on securing independent retail locations with displays and advertising (perhaps along with local celebrity endorsements) using consignment approaches where possible, with generous mark-ups contusive for the clerk at the retail location to explain and promote the SFI products.

5. Continue with the acquisition plans underway to add affiliations with existing companies with similar products to our product line and possibly provide additional access to capital through their listing on the Frankfurt exchange.

6. Coordinate with our joint venture partners to assist them to finish installation of equipment and begin production and distribution of SFI and their products , particularly those that require "made in USA " labeling, including those to be sold to the military.

7. Enroll other makers of vapor emitting e-cigarettes to make their product available to our distribution system under favorable terms, so that we possibly can use them as an alternative to penetrate markets both in the US and in Europe and elsewhere.

8. In the brand awareness program, use legitimate emailing strategies to millions of potential customers to promote and explain with pictures, text and videos the nature and use of SFI products.

Thomas Schroepfer strongly reiterated that the meeting in Las Vegas produced a renewed spirit and energy for the entire SFIO team, resulting in this revamped approach in the European marketing campaign producing the desired results. He further declared "that the release of the foregoing details of Smokefree Innotec marketing plans are in keeping with the renewed spirit of providing transparency to investors, reflecting SFIO's solid confidence in its successful development of its marketing and distribution plans for the benefit of everyone involved."

About Smokefree Innotec, Inc: www.smokefree-innotec.com
Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing hi-tech, nicotine and non-nicotine cigarette-like delivery devices which are completely smoke and vapor-free and tobacco-free. Smokefree Innotec's products are designed to protect the non-smoker from second hand smoke and all its effects while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking tobacco or similar substances is prohibited. Further, our products will allow the smoker to enjoy smoking either nicotine or flavored non-nicotine cigarettes while not having to worry about the offensive dangers and ill effects of regular cigarette smoking. However Smokefree Innotec products are not intended for any prevention or therapeutic treatment of any disease.

A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release. Disclosures made in this Press Release are limited by good business practice and to that permitted to the public by applicable securities regulations, both Federal and State, including rights granted to shareholders under the Nevada Revised Statutes NRS 78.257 regarding limitations of preferential and selective disclosure of confidential Company information.

Contact Information

  • Contact:
    Smokefree Innotec, Inc.
    George Roth
    CFO
    +1 949-309-2778