SOURCE: Smokefree Innotec, Inc.

October 20, 2010 16:15 ET

Smokefree Innotec Opening New Channels of Distribution for Its Non-Nicotine Products in Australasian Markets

IRVINE, CA--(Marketwire - October 20, 2010) -  Smokefree Innotec, Inc.(PINKSHEETS: SFIO) Thomas Schroepfer, President and CEO, (http://www.sfio.us or http://www.realsmokefree.com) announced today that the Company has received a report today from Brendan Jackson, CEO of Bryant West, its representative in southeast Asia, that they are another step closer to placing the SFI's Smokeless products into the Australasian markets, and opening new channels of distribution for the non-nicotine Smokers Option in those markets. He reported that delays caused through earlier submissions to the Australia regulative authorities --- TGA, NDPSC -- and the subsequent law rulings of nicotine products being banned, resulted in opening new channels of distribution for the non-nicotine Smokers Option. Samples are on final trials with Crossmark, a major chain retailer in that market. In addition, Mr. Jackson reported that pricing has been submitted to Toops New Zealand, who besides the normal markets in retail channels (convenience/liquor/grocery) are additionally looking at placing Smokers Option into the tertiary channels (airlines/chemist).

George Roth, CFO, also noted that on June 28, 2010, the Government of New Zealand announced that beginning on July 1, 2011 smoking will be banned in all of the country's prisons.

Mr. Roth observed, "Since it is estimated that two thirds of New Zealand's prisoners smoke cigarettes, this could result in SFI's penetration into a hereto overlooked and untapped market for our non-nicotine smokeless products which to not require the use of matches." Mr. Jackson also noted that, "The main reason given for the smoking ban is that it will improve the health of both inmates and corrections officers. Besides improved health, if smoking is banned, inmates will have no need for lighters and matches. These can and are used to set such things as toilet paper on fire and thrown at officers. Lighter and matches can also be used to melt everyday items such as toothbrushes in order to fashion weapons."

About Smokefree Innotec, Inc: www.smokefree-innotec.com

Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing hi-tech, nicotine and non-nicotine cigarette-like delivery devices which are completely smoke and vapor-free and tobacco-free. Smokefree Innotec's products are designed to protect the non-smoker from second hand smoke and all its effects while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking tobacco or similar substances is prohibited. Further, our products will allow the smoker to enjoy smoking either nicotine or flavored non-nicotine cigarettes while not having to worry about the offensive dangers and ill effects of regular cigarette smoking. However Smokefree Innotec products are not intended for any prevention or therapeutic treatment of any disease.

A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may", "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release. Disclosures made in this Press Release are limited by good business practice and to that permitted to the public by applicable securities regulations, both Federal and State, including rights granted to shareholders under the Nevada Revised Statutes NRS 78.257 regarding limitations of preferential and selective disclosure of confidential Company information.

Contact Information

  • Contact:
    Smokefree Innotec, Inc.
    George Roth
    CFO
    +1 949-309-2778