SOURCE: Smoky Market Foods, Inc.

Smoky Market Foods, Inc.

September 13, 2011 09:00 ET

Smoky Market Foods to Launch Weight Watchers Ad Campaign

Campaign Targets U.S. and Canadian Membership

WEBSTER CITY, IA--(Marketwire - Sep 13, 2011) - Smoky Market Foods, Inc. (PINKSHEETS: SMKY) announced today that it has signed an advertising agreement with Weight Watchers International, Inc. for an advertising campaign to introduce Smoky Market's unique Smoke-Baked Salmon to their membership in both the US and Canada. The US ad campaign is set to launch the week of September 26th 2011. The Canadian ad campaign is expected to launch later in October, but subject to completion of the current permitting process to export the Company's smoked fish from its Iowa processing facility.

"We sent our Smoke-Baked Salmon fillets to the Weight Watchers management team a few months ago and they were very impressed and loved it," said Edward Feintech, Chairman, President & CEO of Smoky Market Foods, Inc. "They are quite excited for us to commence the campaign, as our unmatchable quality fits precisely into the health, fitness and dietary preferences and requirements of their consumer membership. Their mission is to introduce and offer ordering convenience for qualified prepared foods and Smoky Market's salmon will certainly be unique to their website. It's just an awesome opportunity and we needed to first complete our re-branding process; we're building inventory now," Mr. Feintech continued.

Weight Watchers receives nearly 8 million visitors per month between the US and Canadian websites, with the average visitor spending several minutes perusing the website for new products and enticing recipes. The Company has purchased an ad campaign that will feature five ad placements appearing in daily rotation on both the US and Canadian websites, and when viewers click on the ad, they will be instantly directed to the Smoky Market website for ordering convenience. Said Mr. Feintech, "A mere one quarter of one percent of their viewers placing an order will generate several million dollars for us, and a one percent order response would max out our current capacity."

The Company plans to raise capital to exercise its option to acquire the Iowa processing facility property so that production capacity can be increased to support additional on-line marketing campaigns and its anticipated distribution to the supermarket industry. Relative to its SEC filings, the Company has filed its 2010 10K and its 2011 10Q for the first quarter is to be filed this week, with the second quarter 10Q to be filed the following week, which will then bring the Company current on its filing requirements.

Smoky Market Foods, Inc. is a producer and distributor of a complete line of real Smoke-Baked™ foods that are prepared authentically using a unique wood-burning oven system, and sold under the brand name of Smoky Market®. Because of its proprietary wood-burning oven technology, which burns freshly-cut hickory and apple timber to impart a genuine smoky flavor, the company's Smoke-Baked meat and fish are truly prepared the old-fashioned way, without the use of any additives or chemical preservatives. This aspect of quality wholesomeness in prepared food processing is a market niche feature. Smoky Market Foods, Inc. intends to build national brand distribution for its smoked foods through multiple channels of marketing that include retail distribution to consumers via on-line ordering from the Internet and point-of-sale display merchandising in supermarkets, and through development of a chain of BarBQ Diner modular restaurants, self-contained modular kitchens and mobile restaurants that do not cook raw food on site.

Statements in this news release regarding future financial and operating results, future growth in research and development programs, potential applications of our technology, opportunities for the company and any other statements about the future expectations, beliefs, goals, plans, or prospects expressed by management constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words "will," "believes," "plans," "anticipates," "expects," "estimates," and similar expressions) should also be considered to be forward-looking statements. There are a number of important factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including: our limited operating history, need for future capital and need to enter into relationships with retailers for retail merchandising business, supply and distribution risks, risks inherent in the development and commercialization of potential products, protection of our intellectual property, and economic conditions generally. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in the company's periodic reports, including the company's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Forward-looking statements are based on the beliefs, opinions, and expectations of the company's management at the time they are made, and the company does not assume any obligation to update its forward-looking statements if those beliefs, opinions, expectations, or other circumstances should change.

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