Environics Communications Inc.

Environics Communications Inc.

March 29, 2006 08:01 ET

"SMOLLEN" SEASON IS HERE!

Allergy expert shares dual effects of record 2005 smog and pollen and how this combination will create havoc once again for allergy sufferers in 2006 Attention: Assignment Editor, Environment Editor, Health/Medical Editor, Lifestyle Editor, News Editor MONTRÉAL, QUÉBEC, MEDIA ADVISORY--(CCNMatthews - March 29, 2006) - Allergy season has arrived and pollen counts are ready to peak, but allergy sufferers may have experienced runny noses, watery eyes and sniffling back in February due to the effects of smog on allergic suffering. And with record smog counts in 2005, coupled with higher than normal pollen counts, the effects are hitting sufferers hard. In fact, recent data published by the Reactine 2006 Quality of Life Index showcases that one quarter of allergy sufferers claim that their suffering increased by more than 50 per cent last year over previous years due to the increased smog!

Dr. Normand Dubé is available to discuss this emerging trend and provide some insight on the season to come:

? SMOLLEN SEASON???: Most of us are aware of the health effects of poor air quality on those with respiratory issues, but allergies? Learn what the research says (one example: carbon monoxide has been shown to stimulate ragweed production by 61 per cent) and why the combination of smog and pollen is causing havoc on those with allergies thereby negatively impacting their quality of life.

? SMOG BLOG: Canada experienced record smog and pollen levels in 2005…Learn about recent data which speaks to how Canadian allergy sufferers fared (three quarters claim their quality of life was impacted in 2005 due to record smog and pollen) and what this will mean for 2006.

? MUNICIPAL ACCOUNTABILITY? Do local governments have an obligation to reduce smog and pollution levels for those living with allergies? Learn what allergy sufferers think and the actions of some municipalities to-date.

? THE SILENT SUFFERER: Allergy sufferers are considered "Silent Sufferers" as they are rarely hospitalized, don't require surgery or other sophisticated interventions, and their day-to-day survival is not threatened. However, the effects of allergens and smog on sufferers is well documented. What can allergy sufferers do to improve their quality of life and enjoy the warm weather while it lasts?

? 2006 ALLERGY SEASON FORECAST: What's on tap this season and how is the weather forecast expected to impact our allergies?

WHO: Dr. Normand Dubé, allergist

WHAT: In addition to speaking to the above, Dr. Dubé will come armed with the Smollen Season Quality of Life Kit - all the things sufferers need to be armed for the season.

WHEN: Wednesday, April 12
- 30 -
/For further information: Julie Deschambault or Françoise Gaudry
Capital-Image
514-739-1188, ext. 29/32/ IN: ENVIRONMENT, HEALTH, MEDIA, SOCIAL

Contact Information

  • Julie Deschambault, Conseillère, Capital-Image
    Primary Phone: 514-739-1188 ext. 29