Environics Communications

Environics Communications

March 29, 2006 09:01 ET

"SMOLLEN" SEASON IS HERE!

Allergy expert shares dual effects of record smog and pollen and how this combination will create havoc once again for allergy sufferers in 2006 Attention: Assignment Editor, Environment Editor, Health/Medical Editor, Lifestyle Editor, News Editor TORONTO, ON --(CCNMatthews - March 29, 2006) - -- New data highlights how allergic Canadians fared in 2005 due to record levels --

Allergy season has arrived and pollen counts are ready to peak, but allergy sufferers may have experienced runny noses, watery eyes and sniffling back in February due to the effects of smog on allergic suffering. And with record smog counts, coupled with higher than normal pollen counts, the effects are hitting sufferers hard. In fact, recent data published by the second-annual Reactine 2006 Quality of Life Index showcases that one quarter of allergy sufferers claim that their suffering increased by more than 50 per cent last year over previous years due to increased smog.

Toronto allergist and author of Allergies & Asthma: A Guide for Patients Dr. Karen Binkley is available to discuss this emerging trend and provide some insight on the season to come:

- SMOLLEN SEASON???: Most of us are aware of the health effects of poor air quality on those with respiratory issues, but allergies? Learn what the research says (one example: carbon monoxide has been shown to stimulate ragweed production by 61 per cent) and why the combination of smog and pollen is causing havoc on those with allergies thereby negatively impacting their quality of life.

- SMOG BLOG: Canada experienced record smog and pollen levels in 2005…Learn about recent data which speaks to how Canadian allergy sufferers fared (three quarters claim their quality of life was impacted in 2005 due to record smog and pollen) and what this will mean for 2006.

- MUNICIPAL ACCOUNTABILITY?: Do local governments have an obligation to reduce smog and pollution levels for those living with allergies? Learn what allergy sufferers think and the actions of some municipalities to-date.

- THE SILENT SUFFERER: Allergy sufferers are considered "Silent Sufferers" as they are rarely hospitalized, don't require surgery or other sophisticated interventions, and their day-to-day survival is not threatened. However, the effects of allergens and smog on sufferers is well documented. What can allergy sufferers do to improve their quality of life and enjoy the warm weather while it lasts?

- 2006 ALLERGY SEASON FORECAST: What's on tap this season and how is the weather forecast expected to impact our allergies?

WHO: Dr. Karen Binkley is a Toronto-based allergy specialist and Assistant Professor of Medicine in the division of Clinical Immunology and Allergy at the University of Toronto. She is affiliated with the Gage Occupational and Environmental Health Unit. She is author of Allergies & Asthma: A Guide for Patients

WHEN: April 12/13, 2006
/For further information: Danielle Rouleau, Senior Consultant
416.969.8714/ drouleau@environicspr.com

OR

Ryan Lockhart,Account Coordinator
416.969.2749/ rlockhart@environicspr.com/ IN: ENVIRONMENT, HEALTH

Contact Information

  • Danielle Rouleau, Senior Consultant, Environics Communications
    Primary Phone: 416-969-2714
    Secondary Phone: 416-920-9000
    E-mail: drouleau@environicspr.com