SOURCE: SMTP, Inc.

April 04, 2011 18:16 ET

SMTP, Inc. Advises Companies to Take Control of Their Email Destiny -- and Delivery

Epsilon Hack and Customer Email Theft Can Happen Again to Other Providers

CAMBRIDGE, MA--(Marketwire - April 4, 2011) - In news reports that hit today, the database of online marketing services provider Epsilon was hacked, resulting in the theft of millions of customer email addresses from major brands. Luckily, no identity theft occurred in the form of stolen social security numbers, bank accounts or passwords. Yet, none of this is news. Data breaches are all too commonplace, affecting hundreds of public and private companies every day.

"There is a very simple solution to this problem," said Semyon Dukach, CEO of SMTP Inc., a provider of high-volume outbound email delivery services for permission-based marketing and transactional email. "Companies need to control their email address lists. SMTP does not keep customer email addresses or credit card numbers on file. In a nutshell, our own servers handle all the traffic and serve as proxies to our customers. We never ask customers to hand over their list of email addresses since that is proprietary information that is best left confidential."

On Friday, the information technology trade magazine Network World published the article, "5 Best Practices to Improve your Email Delivery Success Rate," detailing the technology behind SMTP Inc.'s approach to "hands-off" email delivery. 

http://www.networkworld.com/newsletters/techexec/2011/040111bestpractices.html

About SMTP, Inc.
SMTP is a leading provider of cloud-based services to facilitate email deliverability, including bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Our services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves. SMTP, Inc. is based in Cambridge, Massachusetts and on the web at www.smtp.com.

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