SOURCE: SMTP, Inc.

SMTP, Inc.

November 22, 2010 08:00 ET

SMTP, Inc. Rolls Out Faster Email Delivery Services by Upwards of 200% Performance

Release 3.7 Expands Functionality for Its Dedicated Server Customers

BOSTON, MA--(Marketwire - November 22, 2010) - SMTP, Inc., a provider of high-volume outbound email delivery services for large permission-marketing campaigns, today announced release version 3.7 of its email delivery platform that increases speed, reliability and performance by 200%. Providing metrics and traffic analysis, SMTP's server relay acts as a trusted proxy to help legitimate senders avoid being inappropriately caught in spam filters or blacklisted, while improving ROI on email marketing campaigns.

With version 3.7, customers using SMTP dedicated servers will experience a dramatic improvement in the performance of their email delivery services. In addition, the new release provides an expanded platform for SMTP to offer its customers additional email tracking and reporting functionality in the future.

By using SMTP, marketers can minimize systems-level interactions that affect email delivery, such as bounces or spam complaints caused by the fickle behavior of spam filters and server-to-server bottlenecks. All these factors can be in play for inflating abuse complaint scores and lowering delivery rates. 

"Our new software release is a significant improvement to our overall architecture enabling our customers to realize improved performance by as much as 200% while facilitating the accelerated development of new monitoring metrics for email delivery," said Semyon Dukach, Chief Executive Officer of SMTP, Inc. "As mission-critical applications continue to use email as a critical communications vehicle, customers are requiring greater visibility into delivery success and failure."

"Legitimate senders of email are continually challenged to deliver their emails in a compliant manner and not be flagged as spam. Many companies require greater visibility into what is happening with their emails as they are delivered from their application server, through the Internet and to the recipient's inbox. Managing reputation, complaints and bounces are key components to maintaining a compliant email operation that produces optimal delivery rates," Dukach noted. 

Many companies struggle to maintain an opt-in list of contacts, whether it be customers or prospects. Unfortunately, the requirement for providing an unsubscribe feature only works if recipients use it. Behavior can be unpredictable, and many people are apt to click the spam button in lieu of searching for an unsubscribe link or stepping through the unsubscribe process. "What was opted-in one day can be quickly flagged as spam the next," Dukach added.

About SMTP, Inc
SMTP is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, as well as abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit www.SMTP.com or call us at 1-877-705-9362.