SOURCE: SMTP, Inc.

January 25, 2011 19:54 ET

SMTP, Inc. Welcomes Amazon to the Email Delivery Market

BOSTON, MA--(Marketwire - January 25, 2011) - SMTP, Inc. (www.SMTP.com), a provider of high-volume outbound email delivery services for permission-based marketing and transactional email, today announced that it welcomes Amazon's entrée into the market for email delivery services. SMTP views the latest move by Amazon as a definitive validation of the expanding market need for email delivery services. SMTP is the most established provider of email delivery services with over 12 years of experience and thousands of customers worldwide.

"We have experienced accelerated growth over the past two years as the challenges surrounding email delivery have increased," explained Semyon Dukach, CEO of SMTP. "Many have looked at SMTP as the big fish in a small pond of exclusive delivery providers. For a company like Amazon to enter this market proves the market need and size is significant and growing."

SMTP has always focused its value around providing expert support to its customers. Within the email messaging industry, deliverability is the point where business goals and the execution of technical systems come together.

"Many of our customers do not have or want to maintain the technical expert staff required to consistently deliver email," continued Dukach. "They want to focus their resources on marketing and depend upon us to provide a solid technical infrastructure, oversight to establish a very good IP reputation and be responsive to issues as they arise. It is unclear if Amazon's Simple Email Service (SES) intends to provide the level of high touch support that we provide."

About SMTP, Inc.

SMTP is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, as well as abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline, Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit www.SMTP.com or call us at 1-877-705-9362.

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