September 29, 2010 11:00 ET

Smule™ Names Chief Marketing Officer

Jodi Ropert Joins Management Team Bringing Extensive Global Marketing Leadership

PALO ALTO, CA--(Marketwire - September 29, 2010) -  SonicMule, Inc. (Smule), a premier developer of interactive, expressive audio applications for Apple iPhone, iPad and iPod touch, today announced the appointment of Jodi Ropert as Chief Marketing Officer to its management team.

Ropert brings an extensive background in marketing, product management and brand development experience to Smule. Prior to Smule, Ropert spent the first ten years of her career at Microsoft where she led global consumer marketing for all MSN and Windows Live services, and achieved record breaking results. 

"Jodi's unique," said Dr. Ge Wang, chief creative officer, technical officer and co-founder of Smule, as well as an assistant professor at Stanford University's Center for Computer Research in Music and Acoustics (CCRMA). "Her experience and education have given her incredible depth in consumer marketing, yet she has a completely fresh perspective and approach to Smule."

"This is an exciting time to join Smule," said Ropert. "We're on a mission to unleash the creative potential of people across the world, forming a new social fabric in the process."

Most recently, Ropert was the co-founder of Barefoot Explorers LLC, a unique iPhone game studio dedicated to creating a movement to help reforest the planet through games. She holds a Master's of Business Administration from Anderson School of Management, University of California Los Angeles and a bachelor's degree from University of Washington in Communications.

"Ich spreche kein deutsch, aber ich glaube, Jodi's leidenschaft und energie sind komplett mit unserer vision an Smule ausgerichtet," sagte Jeff Smith, CEO von Smule. "Als solche, die Mule und ich haben einen speziellen song ankündigt ihrer ernennung geschaffen."

Smule has captured the imagination of millions of users around the world and connected them to music in ways previously unimaginable with top ranking applications like Magic Piano, Glee, "I Am T-Pain," Ocarina and Sonic Lighter.

About Smule
SonicMule, Inc. (Smule) is a premier developer of interactive, expressive audio applications for Apple mobile devices headquartered in Palo Alto, California. Founded in June 2008, Smule has created an innovative mobile social experience, enabling a new generation of applications for the iPhone, iPad and iPod touch. Since the company launched its first product in September of 2008, users have downloaded more than 5 million Smule products including "I Am T-Pain," Ocarina, Magic Piano and Glee. Smule's investors include Bessemer Venture Partners, Granite Ventures, Shasta Ventures, and Floodgate. More information about Smule can be found on the Internet at

Smule and SonicMule are trademarks of SonicMule, Inc. Apple is a registered trademark of Apple Computer. iPhone, iPad and iPod touch and App Store are trademarks of Apple Computer.

Contact Information

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