SOURCE: Social Media Ventures, Inc.

July 29, 2009 08:00 ET

SMVI's Social Networking Site for Pet Owners,, Capitalizes on Two Fast Growing Market Trends: the Social Networking Space and the Pet Industry

Social Network Industry Projected to Hit $10 Billion per Annum by 2010; Pet Market Has Doubled in Last Ten Years; Today, It's a $51 Billion Industry and Growing

JERICHO, NY--(Marketwire - July 29, 2009) - Social Media Ventures, Inc. (PINKSHEETS: SMVI), a provider of niche social networking sites, is capitalizing on two of the strongest market trends: the emergence of social networking, and the steady growth of pet industry. The Company's first entry into these markets is its unique social networking site for pet owners, (

Americans currently spend over $51 Billion annually on their pets, which is up from $41 Billion in 2000, and double the expenditure just a decade ago. Proven to be recession-proof, the market is expected to grow to $57 billion in 2010, and accelerate exponentially between 2010 and 2012, as the economy improves. This explosive growth is mirrored in the social networking space, which has grown dramatically in the last five years, resulting in the sale of former start-ups like for $580 million on less than $5 million in annual revenues. In 2007, Microsoft valued Facebook, now the world's largest social networking site with over 150 million users, at $15 Billion, reflecting the unrivaled market potential of this unique space.

Although industry titans like MySpace and Facebook currently have broad appeal to users from various demographics, these social networking sites initially built user base around a demographic niche: MySpace focused on music artists and their fans, while Facebook served college and university students looking to connect.

Understanding past and current market trends, Social Media Ventures develops unique social networking sites targeted to meet the needs and interests of a niche demographic -- such as teenagers, pet owners, etc. Its flagship site,, is a provider of social networking services for pet owners. The site enables pet owners to create online profiles, share photos and experiences, and interact with fellow pet enthusiasts worldwide.

Robert W. Thayer, CEO of Social Media Ventures, stated: " is a great social network for pet owners. By targeting a proven market like the rapidly growing pet market with the proven social and market phenomenon of social networking, is positioned to capitalize on both markets, growing its user base and advertising substantially over the mid to long terms."

About Social Media Ventures, Inc.

Social Media Ventures (SMVI) is an online media venture company, focused on creating and acquiring niche websites designed to meet the insatiable market demand for social networking sites in the US and around the world, a demand that continues to increase dramatically. By 2010, the social network industry as a whole is projected to be a $10 billion per year industry. Understanding current market trends, SMVI focuses on developing unique social networking sites towards a specific demographic -- such as teenagers, pet owners, etc. The Company promotes these unique sites by integrating an aggressive online advertising campaign to attract advertisement revenue. Currently, SMVI operates two social networking sites including and

Forward-looking statements: This press release contains certain forward-looking statements, which are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements of future goals or expectations, containing words such as "expect," "believe," "should," "anticipate," "intend," "plan," "may," "will" or similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks, uncertainties and assumptions that are difficult to predict and that could cause actual results to differ materially from those currently anticipated. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of acquisitions and the integration of such businesses with those of the Company, competition, technological changes, the ability to obtain financing and other factors. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release.

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