December 09, 2015 09:00 ET

Smync CEO to Host Webinar on Social Word-of-Mouth and Brand Engagement

Jeff Ernst to Discuss the Fundamentals of a Successful Brand Advocacy Strategy

CHICAGO, IL--(Marketwired - Dec 9, 2015) - Smync, The Social Word-of-Mouth Marketing Platform, has announced that their Co-Founder and Chief Executive Officer, Jeff Ernst, will be hosting a webinar examining the impact and benefits of social word-of-mouth and brand engagement. The webinar, titled "Social Word-of-Mouth and Brand Engagement: The Who, Why and How," will take place on December 15th at 1:00 PM ET and hosted in partnership with The Social Media Monthly, a magazine devoted to sharing the power of social media.

In today's digital-and-social driven economy, people are constantly flooded with so much content and advertising that they ignore most of it and trust even less of it. Increasingly, people filter content and focus on the people they know and trust for recommendations, referrals and how brands fit into their lives. When only 1% of those under 35 say an ad will sway their trust in a brand and almost 75% feel it's their duty to help others make smarter purchasing decisions, you start to see why a social word-of-mouth impression is worth up to 200x a paid impression.

In this webinar, you'll learn the impact of social word-of-mouth and brand engagement on your business, the fundamentals of a successful strategy and an actionable plan to move forward to results that really improve your business in 2016.

"At Smync we have been researching the effects of social brand advocacy for some time and are looking forward to sharing our unique social strategies with attendees," said Jeff Ernst, Chief Executive Officer at Smync. "This webinar has the potential to help brands elevate their social media program to a new level."

To register for the webinar free of charge, click here.

For more information about Smync's Social Word-of-Mouth Marketing Platform, please visit

About Smync
Smync is The Social Word-of-Mouth Marketing Platform. Smync empowers brands and agencies of all sizes to identify, foster and amplify brand enthusiasts and ignite advocate communities. Smync is revolutionizing social media marketing by putting social media into human terms, helping brands build authentic, sustainable advocate movements that deliver Return on Advocacy. Smync is based in Chicago, Illinois at 1871, the hub of Chicago's Tech and Entrepreneur Community. For more information, please visit and follow @gosmync.

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