SOURCE: Smync

Smync

September 17, 2015 09:00 ET

Smync Launches 2.0 Public Beta

The Social Word-of-Mouth Marketing Platform Adds Enhanced Capabilities, Offers Limited Time Enterprise Package for Select Users

CHICAGO, IL--(Marketwired - Sep 17, 2015) - Smync, The Social Word-of-Mouth Marketing Platform, has announced the public launch of beta version 2.0 of their subscription-based SaaS solution. The new release includes enhanced advocate capabilities to improve the 2-way experience for brands and agencies of all sizes, social data powered by Gnip, and CRM integration with Salesforce.

Smync is launching the public beta of the 2.0 version of their platform and a limited number of users will gain full access to an enterprise level package for 90 days of use, providing us with valuable feedback as the Smync platform continues to evolve. Interested parties can go to http://smync.com/beta-invite/ to enroll. As the beta program fills up, marketers can still sign up for the standard 60-day free trial.

To continue to improve the 2-way experience, Smync has added enhanced advocate capabilities to the new release such as the Build utility powered by Gnip, and advanced Survey, Share and Photo modules.

  • Build: By adding enriched real-time and historical data from Gnip, the world's largest and most trusted provider of social data, Smync users can build real-time audiences based on their choice of demographic, geographic, keyword and topic and begin social relationships or drive scalable personalized posts to drive engagement and trusted reach.
  • Survey: Allows brands to engage their best fans to gain insights and feedback on ideas before, during and after they hit the market. Additionally, the Survey tool is connected to leading big data providers, giving deep demographic and consumer data at each intersection to make more informed decisions.
  • Share: Allows brand enthusiasts and advocates to share special offers, coupons, and subscriptions to their social circles, driving conversion typically 4-10x higher than paid media.
  • Photo: Advocates can generate content via contests that can become a valuable marketing tool for brands showing how they fit into consumers' lives.

"We believe brand advocacy is a sustainable movement, a community of people with a passion for how a brand fits into their lives, and they want to share their experiences with each other and their circles. However, to keep the movement going, it requires a 2-way relationship with the brand; it just can't be a one-way 'share our content' push," said Jeff Ernst, Co-Founder and COO of Smync. "The enhanced capabilities of our platform further our goal of helping brands and agencies build authentic relationships, amplify brand enthusiasts, and ignite brand advocate movements to create sustainable success far exceeding what paid media can provide."

Additionally, Smync now connects to Salesforce and Exactarget CRM, utilizing their platform to identify customers on various social media platforms, providing valuable information on engagement from social networks like Facebook, Twitter, LinkedIn, Instagram and Tumblr. Smync's patent-pending algorithm on engagement helps bring user's most valuable relationships front and center.

For more information about Smync's Social Word-of-Mouth Marketing Platform, please visit http://smync.com/

About Smync
Smync is The Social Word-of-Mouth Marketing Platform. Smync empowers brands and agencies of all sizes to identify, foster and amplify brand enthusiasts and ignite advocate communities. Smync is revolutionizing social media marketing by putting social media into human terms, helping brands build authentic, sustainable advocate movements that deliver Return on Advocacy. Smync is based in Chicago, Illinois at 1871, the hub of Chicago's Tech and Entrepreneur Community. For more information, please visit http://smync.com/ and follow @gosmync.

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