SOURCE: Smyth Solutions LLC

September 06, 2005 07:00 ET

Smyth Solutions and Adesso Solutions Announce Integrated Trade Promotion Management and Deduction Solution for the Consumer Goods Industry

PARSIPPANY, NJ -- (MARKET WIRE) -- September 6, 2005 -- Smyth Solutions LLC, headquartered here, an industry leader in accounts receivable and deduction management services, and Adesso Solutions LLC, a leading provider of trade promotion management technology, today announced the formation of an alliance which will provide mid-tier and Fortune 1000 companies with an integrated technology and outsourced solution for trade promotion planning, analysis and tracking combined with expert deduction and exception management outsourcing.

Trade promotion and deduction management are categories which represent tens of billions of dollars of expense for companies in the U.S. today, especially significant in the consumer products industry.

"The combination of capabilities that we bring to this alliance will deliver exceptional value, control and performance to our clients," says Smyth Solutions President, Kristen C. Metzger. "With our truly deep experience in receivables and trade deduction process management and Adesso's technology for trade promotion planning and control, clients will have access to a solution that fits today's need for financial performance, audit and control."

The Smyth-Adesso offering includes top technology, incorporating Adesso's TradeAdvantage™ for the trade promotion management and the Smyth AR Technology Suite™ for receivables and deduction management. Both systems are advanced internet applications that incorporate industry best practices and are enhanced with state-of-the-art collaboration, workflow and tracking.

The combined service, called the Trade Planning and Deduction Management FullSolution™, will be customized around each client's needs, and include one or more order-to-cash components including credit, receivables, deductions and trade promotion management.

"The services we offer are relevant to not only Fortune 1000 companies, but also mid-tier companies that are reengineering and are looking for new ways to become more efficient," said Tim Vollman, Adesso CEO. "By capitalizing on our combined strengths, our clients will free more resources to devote to marketing, selling, production, and other areas that are vital to their core business."

About Smyth Solutions, LLC

Smyth, founded in 1906, is a recognized expert in Order-to-Cash Outsourcing, Consulting and Services, including Credit, Accounts Receivable, Trade Promotion, Deduction Management and related personnel staffing. Services include both total and targeted outsourcing, projects and solutions, including proprietary programs that self-fund by reclaiming lost revenues.

Smyth's "best practice" methodology enables clients to streamline operations and improve financial performance with high value, expert Outsourcing and the Smyth AR Technology Suite, an advanced native web application for credit, receivables, and trade deduction management. Smyth has broad industry experience, with a special focus in consumer products and health care. For additional information, visit Smyth on the web at www.smythsolutions.com.

About Adesso Solutions, LLC

Adesso Solutions enables Consumer Goods manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Manufacturers can better plan and respond to market trends, competitive pressures, and unexpected events with real-time visibility into forecasted business performance for each Customer, product, and marketing event. Adesso's TradeAdvantage is a cost effective, integrated technology that enhances teamwork between corporate and the field sales team to efficiently execute marketing events while streamlining the deduction clearing and collection processes.

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