SOURCE: SnackHealthy, Inc.

SnackHealthy, Inc.

February 05, 2014 10:31 ET

SnackHealthy Receives $7.3 Million in Orders for O Organics Branded Milk

Announces Broad Business Collaboration for the Export of Fluid Milk to Asia

JUPITER, FL--(Marketwired - Feb 5, 2014) - SnackHealthy, Inc. (OTCBB: SNAX) announced today the furtherance of its Asian roll out of organic milk products through its export division, Healthient, with purchase orders totaling $7.3 million. The O Organic milk is a Safeway brand and will be sold throughout China through one of Asia's largest retailers.

Lucerne Foods, a subsidiary of Safeway Inc., one of the world's largest supermarket chains, will manufacture the O Organics milk. Founded in 1904, Lucerne operates 32 plants in the U.S. and Canada. Healthient will be providing procurement, documentation, consolidation and export support for the specialty food market in Asia with shipments to commence in May 2014.

Richard Damion, SnackHealthy's CEO commented, "The sales opportunities in Asia represent both significant revenue and profits for our company. The introduction of the organic dairy product line in May 2014 will also include UHT and ESL milk. These categories are two of the fastest selling fluid milk products in the China marketplace. Our objective is to make it a leading organic milk and dairy brand in the region."

New Chinese Consumer Trend

  • Imports of fluid milk itself will grow even faster, by 67% to 300,000 tons, spurred by demand for ultra-high temperature (UHT) treated milk products which "are a new trend in first-tier Chinese cities."

  • Retailers note that lower-priced pasteurized or UHT milk is one of the fastest selling products in China's marketplace.

  • China's growing population of older consumers located in the first-tier cities tend to prefer to consume skim or low fat milk, which should continue to support a positive trend for imported UHT milk products in large urban areas.

"Booming Chinese consumer demand for imported dairy products represents a significant selling opportunity for SnackHealthy's, Healthient division and by late spring we should be in grocery stores in Shanghai, Manila, Beijing, Guangdong and Hong Kong with this extensive product line," according to Michele Chen, Sterling's Hong Kong President who submitted the purchase orders and is the distributor and representative of the O Organics dairy brand in Asia. "This order and export collaboration signals the start of an accelerated growth platform for the introduction of O Organic dairy and perishable products into the Asian market," further added by Ms. Chen.

About SnackHealthy, Inc.

SnackHealthy, Inc. (SNAX) is a manufacturer and distributor of organic, natural and healthy food products headquartered in Jupiter, FL. The Company offers a portfolio of healthy foods and beverages that are organic, all-natural, low-calorie, and free from artificial sweeteners; created to satisfy several eating occasions daily. SnackHealthy is dedicated to offering a broad array of choices for healthy, convenient and fun nourishment, while reducing environmental impact. Healthient, a division of SnackHealthy, is focused on the export of branded organic and natural food products.

About Sterling Food Solutions, Ltd.

Sterling is a Hong Kong based sales and marketing company providing Asian retailers the ability to purchase organic and natural food products direct from manufacturers in North America by offering procurement, consolidation, documentation, certification, financing and in store branding services. In an exclusive collaboration with its partner; SnackHealthy, Inc., Sterling and its Asian affiliates have access to over 700 distribution points and approximately 12,000 retail outlets in eight countries that make up the greater China region.

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This document contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Forward-looking statements may include the words "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and any other similar words. Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and to inherent risks and uncertainties, such as those disclosed or incorporated by reference in our filings with the Securities and Exchange Commission.

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