SOURCE: SNAP Interactive, Inc.

October 15, 2008 09:41 ET

SNAP Interactive Provides Third Quarter 2008 Revenue Guidance

Anticipated Q3 '08 Revenue of $870,000 Exceeds Previous Quarter by 63%

NEW YORK, NY--(Marketwire - October 15, 2008) - SNAP Interactive, Inc. ("SNAP" or the "Company") (OTCBB: STVI), a leading provider of online dating applications for social networking websites, announced today revenue guidance for the quarter ended September 30, 2008.

SNAP anticipates revenue of approximately $870,000 for the quarter ended September 30, 2008, compared to $35,383 for the quarter ended September 30, 2007.

SNAP reported $533,257 in revenue for the quarter ended June 30, 2008; $870,000 would represent a 63% quarterly increase.

The anticipated increase in revenue was due to a rise in traffic across SNAP applications, further efforts toward monetization and the introduction of revenue-generating premium features to SNAP's applications.

"The Social Networking Application industry is in its very early stages and evolving daily," stated SNAP's CEO Clifford Lerner. "We are delighted to have grown revenue by approximately 63% this last quarter. Moreover, we have achieved this with only a secondary focus on monetization thus far; our primary efforts have been centered around growing our user base in order to gain a critical mass of users on our applications. We will continue to explore opportunities to grow our user base on new and emerging platforms including mobile, in addition to identifying new monetization opportunities as they evolve in the industry."

To be added to the SNAP investor email list, please email justin.davis@cirrusfc.com with STVI in the subject line.

About SNAP Interactive, Inc.

Incorporated in Delaware and headquartered in New York, SNAP Interactive, Inc. is a leading provider of online dating applications for social networking websites. SNAP has developed two dating applications built on Facebook® Platform which have in excess of 15 million installations, and has also launched dating applications on MySpace Developer Platform & Hi5 Developer Platform. Our applications are called 'Are You Interested,' 'Meet New People,' and 'Flirt With Me.'

For more information visit www.snap-interactive.com.

Facebook® is a registered trademark of Facebook Inc.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, delays in application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

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