SOURCE: SNAP Interactive, Inc.

July 15, 2008 08:30 ET

SNAP Interactive's 'Are You Interested' Dating Application Surpasses 10 Million Users on Facebook® Platform

SNAP's Social Dating Applications Now Have Over 13 Million Total Users on Facebook Platform

NEW YORK, NY--(Marketwire - July 15, 2008) - SNAP Interactive, Inc. (OTCBB: STVI) is pleased to announce that its applications called 'Are You Interested' and 'Meet New People' built on Facebook Platform have surpassed 13 million total installations. SNAP's largest application, 'Are You Interested.' which was launched on August 14, 2007 has over 10 million installations as of July 7th, 2008, compared to over 6,000,000 installations on December 31, 2007. SNAP's second application, 'Meet New People' has over 3.3 million installations as compared to approximately 800,000 as of December 31, 2007.

SNAP's applications averaged over 1.1 million daily visits combined in June. 'Are You Interested' averaged over 944,000 daily visits in June while 'Meet New People' averaged over 206,000 daily visits in June.

"By surpassing 10 Million users, 'Are You Interested' has clearly established itself as a significant player in the online dating arena and a leader in the emerging Social Dating industry," stated SNAP's CEO Clifford Lerner. Lerner continued: "Our Social Dating applications on Facebook Platform now have over 13 million total installs and we look forward to adding exciting new features and also building up our presence on additional platforms as the industry evolves."

Facebook® is a registered trademark of Facebook Inc.

About SNAP Interactive, Inc.

Incorporated in Delaware and headquartered in New York, SNAP Interactive, Inc. is a leading provider of online dating applications for social networking websites. SNAP has developed two dating applications built on Facebook® Platform which have in excess of 13 million installations, and has also launched dating applications on MySpace Developer Platform & Hi5 Developer Platform. Our applications are called 'Are You Interested,' 'Meet New People,' and 'Flirt With Me.'

For more information visit http://www.snap-interactive.com.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, delays in application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

Contact Information