SOURCE: Snap Kitchen

Snap Kitchen

June 20, 2016 08:04 ET

Snap Kitchen Celebrates Its Texas Roots With New Menu Brimming With Brisket and Beyond

Featuring Unexpected, Healthy and Delicious Recipes, Snap Kitchen's New Menu Rolls Out, Supported by Local Charitable Campaign

AUSTIN, TX--(Marketwired - Jun 20, 2016) - When it came time to create its biggest set of menu additions yet, the one stop healthy meal shop, Snap Kitchen, raised the bar on food innovation. Snap went back to its roots -- ya'll know everything's bigger in Texas -- and the new menu delivers big on its commitment to taste, flavor and health. Today, Snap Kitchen unveiled its eagerly anticipated new menu across its 43 locations nationwide, featuring six new incredible meals that incorporate some of the hottest culinary trends. Snap Kitchen's all-star team of chefs and nutritionists challenged themselves to source and create unique recipes full of bold flavors and fresh ingredients that enable customers to mindfully indulge in these shockingly nutritious creations.

"Our new menu defies the laws of food physics with unexpected meals that are good for you and incredibly delicious at the same time," said Dave Kirchhoff, CEO of Snap Kitchen. "Our chefs and dietitians took brisket, a meat that people obsess over, and turned it on its head with a healthy twist."

Brisket is King
Brisket is sweeping the country and Snap Kitchen is working its magic on this guilty pleasure to make the juicy cut of beef healthy. The new menu is chock full of fantastic new eats, and two of the stand out dishes, the Slow Roasted Brisket Tacos and Brisket Hash, will change your thoughts about brisket forever. Both meals are packed with brisket, braised low and slow cooked for 10 hours, bringing out its juicy flavor, while maintaining a lower fat content than other cuts of red meat.

  • Slow Roasted Brisket Tacos: This dish features tender brisket meat, roasted poblano peppers and zucchini, wrapped up in a delicious Cassava and Coconut tortilla from Siete Family Foods in Austin. Snap Kitchen tapped into this local Austin partner to source this perfect Paleo tortilla. Complete the tacos with chipotle salsa or top them off with dairy-free sour cream made fresh from cashews and lemon juice. (Paleo and Dairy-Free)
  • Brisket Hash: The new brisket features a secret BBQ rub and brisket mixed with fresh cut peppers, onions, red cabbage and sweet potatoes for a tasty combination. The BBQ sauce is another homage to Texas. Usually BBQ sauce is full of sugar but this is crafted with caramelized yellow onions and add a little vinegar and honey. The end result is a BBQ sauce you can feel great about.

"To many people's surprise, brisket, when prepared correctly, is incredibly lean and nutritious, making it an ideal ingredient for a satisfying guilt-free meal that you will crave," said Ethan Holmes, executive research and development chef at Snap Kitchen. "We really challenged ourselves with this menu to feature unanticipated ingredients and new spins on classics that you can't find elsewhere."

Elevating Food Flavors
While the flavorful brisket dishes set the bar high, Snap's chefs didn't stop there. They created new meals featuring other home-town favorites as well as traditional ethnic recipes including:

  • Coconut Curry Beef: Starting with antibiotic-free beef poached in organic light coconut milk, seasoned with ginger garlic and cilantro, this lovely tropical dish is tossed over a base of whole grain brown rice and garnished with Thai basil and vibrant chili oil. (Dairy-free)
  • Turkey Picadillo Stuffed Peppers: Taking a Cuban twist on stuffed bell peppers, this meal features ground turkey picadillo and a homemade tangy tomato sauce for a perfect balance of sweet and savory. (Paleo and Dairy-free)
  • Beef Sweet Potato Scramble: This better-for-you take on the traditional Tex Mex breakfast combines grassfed ground beef, locally sourced eggs, shredded sweet potatoes and a fresh tomatillo salsa. (Paleo and Dairy-free)
  • Shakshuka: As fun to say as it is to eat, this traditional Israeli meal features ingredients like fresh vegetables in a bold tomato sauce, all topped with an over easy egg. It's a breakfast dish that will be enjoyed throughout the day. (Vegetarian)

The Taco Tuesday That Makes You Feel Good
With a history of giving back to its local communities, Snap Kitchen's new menu rollout will kick off the company's new "Taco Tuesday" charitable program. Every Tuesday from June 21 to July 26, $1 from the sale of each Slow Roasted Brisket Taco meal will be donated to a local charity, including North Texas Food Bank (Dallas), Second Savings (Houston), Sustainable Food Center (Austin), Wood Family Foundation (Chicago) and Back on My Feet (Philadelphia).

With 43 shops in Austin, Houston, Dallas, Chicago and Philadelphia, Snap Kitchen prides itself on being convenient and helpful to time-crunched customers. With a vast selection of meals made from scratch daily, Snap has the perfect dish for everyone complete with wholesome, locally-sourced ingredients that cater to a variety of dietary needs, including gluten free, vegetarian, vegan, paleo, and dairy free. It's like having your own personal chef cook for you everyday. To learn more or find a nearby shop, please visit

About Snap Kitchen
Founded in 2010 in Austin, TX, Snap Kitchen is the one stop healthy meal shop. Established on the principle that food should be attainable AND delicious, Snap aims to provide busy professionals with chef created meals that are craveable, convenient and food for you. Snap now spans three states with 43 shops located throughout Austin, Houston, Dallas, Chicago and Philadelphia with additional locations inside select Whole Foods. Recognized by Nation's Restaurant News as one of the nation's top "Breakout Brands" and selected as a 2014 Hot Concepts award recipient, Snap is revolutionizing the food world with its innovative new culinary model. Snap also gives back to its local communities by donating all non purchased food to local charities. For more information, please visit and follow Snap Kitchen on Instagram @snapkitchen and Twitter @snapkitchen.

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