SOURCE: SnapCuts


March 12, 2012 11:00 ET

SnapCuts Extends Social Video Messaging Platform at SXSW

Video Clips From Top Festival Bands Showcased in Library Used for Visual Communication

PASADENA, CA and AUSTIN, TX--(Marketwire - Mar 12, 2012) - SXSW -- Video editing pioneer Bee Ottinger rolls out an expanded version of her new venture at SXSW, SnapCuts (, the innovative social video messaging company that allows users to 'snap' together video clips, add a personalized text message and then share their creations -- snapcuts -- through social networks.

During the event, SnapCuts' street team will be capturing the SXSW experience, uploading attendee 'shout outs' for festival goers to use in creating their own snapcuts. Indie bands sharing clips of their music videos include Voxhaul Broadcast, Young Buffalo and many more. SnapCuts will be in booth #1542 at SXSW and is a sponsor the Block Party on the show floor on Tuesday, March 13 from 4:00 to 6:00.

"We're excited to roll out SnapCuts for the SXSW community," notes CEO Bee Ottinger. "SXSW video content is the perfect match for SnapCuts because it works in clip format, their clips snap together in ways that make sense, and fans have a lot to say. Also, along with the video from the bands, attendees we interview on the street will be able to insert a clip of themselves when they make their own personal snapcuts."

SnapCuts' curated library contains thousands of compelling clips from both modern and classic television, film, and commercials, enabling users to create effective messages that convey sentiment through mixing personal favorite media references. Selections are the right length, tone and style to easily mix and match.

Founder Bee Ottinger is well-known in the media industry as a pioneer in digital video editing and an advocate for the democratization of video communication. Her vision to popularize electronic communication combining video, text and sound hits the global marketplace just as video's accessibility and portability are skyrocketing.

About SnapCuts
SnapCuts is a groundbreaking interactive marketing platform that combines video clips, text messages and social media. The company's flagship product, debuting on, will unveil shortly thereafter on mobile. SnapCuts fuses together video greetings, texting, email and social networking, giving video content owners and brands new ways to extend awareness and sell related merchandise. In addition, SnapCuts offers marketers custom white label snapcuts experiences for the ultimate in social media marketing.



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