August 27, 2012 07:45 ET

Snapfish by HP Brings Facebook Posts to Life With SocialPics

New SocialPics App Creates Printed Photo Book From Facebook Timeline

PALO ALTO, CA--(Marketwire - Aug 27, 2012) - Snapfish by HP (NYSE: HPQ) today introduced SocialPics, a web application that curates the best moments from a person's Facebook Timeline and displays them in a personalized book.

SocialPics automatically identifies the most popular Facebook photos, comments and status updates and creates a 20-page, 8-inch x 8-inch custom photo book.

"Sharing photos continues to be a fun way for people to connect with one another online," said Helen Vaid, general manager, Snapfish by HP. "We wanted to enhance this experience by offering a tool that captures moments from a person's social life on Facebook and displays these milestones in a printed keepsake they can share for years to come."

Making Facebook moments last on the printed page
SocialPics makes it quick and easy to create a Facebook Timeline photo book. The application connects with Facebook and filters meaningful content from the user's profile based on comments, "Likes" and other interactions, and automatically arranges the content in chronological order.

Customers can customize the content by choosing a specific timeframe for their book, adding a fun title and selecting from two cover styles -- soft cover ($19.99) or hard cover ($28.99).(1) The soft-cover book is great for casual Facebook postings about vacations and memories from school. The hard cover lends a more formal and polished look, making it a great choice for users who want to display important experiences, such as an engagement, wedding or birth.

Designed to complement the size and resolution of photos uploaded to Facebook, SocialPics Books are ideally suited to display rich social content. The app also includes rich customization features, including the ability to delete content blocks, such as photos, comments and status updates.

Celebrities get social with SocialPics
To kick off the launch of SocialPics, Chris Hardwick, celebrity comedian, podcaster and founder of Nerdist Industries, is sharing his social life with fans with his own SocialPics Book.

"I've documented many adventures through photos on my personal Facebook page, as well as the Nerdist's Facebook page," said Hardwick. "I thought it would be fun to share a printed edition of my Facebook Timeline, so I created a SocialPics Book. The app does all of the heavy lifting for you, so it's super-easy to create. Now I have a book that my family and friends can sign with comments and inside jokes -- it's like my Yearbook 3.0."

Actress Melissa Joan Hart also will share her Facebook Timeline photo book with fans in September. To see both celebrities' books, visit the Snapfish Facebook page.

Additional information about SocialPics -- including a video of SocialPics in action, created by Teak Digital -- is available at

About HP
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(1) Estimated U.S. retail price. Actual prices may vary.

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