SOURCE: Snapse

November 20, 2007 13:22 ET

Snapse and Lone Star International Film Festival Announce New Online Media Distribution and Promotion Platform for Independent Filmmakers

FORT WORTH, TX--(Marketwire - November 20, 2007) - Snapse™, a new Web-based communications platform that streams and measures media to PC and mobile devices, announces its partnership with the Lone Star International Film Festival in Fort Worth to provide the online extension of the Festival's just-concluded inaugural event with appearances by Martin Sheen, Bill Paxton, Robert Rodriguez, Harry Dean Stanton, and T-Bone Burnett. Snapse, Akamai Technologies and Lone Star worked together with Star-Telegram.com to create the video platform for the Festival.

Dubbed as a controlled and viral YouTube, Snapse focuses on independent filmmakers rather than amateurs. J. Mitchell Johnson, founder/CEO of Snapse, said, "We're incredibly excited to release the first phase of Snapse, which provides a unique multimedia communications tool set that brings together businesses, sponsors and content owners. Snapse changes the way that independent filmmakers distribute and monetize media content."

"We were looking for protection of filmmakers' content and the Lone Star International Film Festival brand," said John E. Langdon, chair of Lone Star. "Snapse delivers on both fronts, allowing global Webcast of these important new films. While the program was designed to promote the Festival as it happens, now Snapse will support Lone Star year-round, allowing a much higher return on investment."

The program involves distribution of independent films that heretofore have had little or no exposure. The Festival staff will choose the works, and Snapse will measure and track subsequent viewings. Johnson added, "As a working filmmaker myself, I'm excited that the Web can generate additional revenues during a promotional phase that precedes the later licensing events to traditional media. The viral marketing of a film can pay for itself. That's why the Snapse system is so revolutionary. It's like a perpetual promotion machine."

"Snapse has a creative approach to edit, exchange, and monetize online media," said Brad Rinklin, vice president of marketing at Akamai. "We are excited to be a part of this initiative to develop a video platform for independent filmmakers. Leveraging Akamai's Flash-based video on demand capabilities, Snapse will ensure the high-quality and reliable delivery of films to mobile devices and over the Web. Akamai's support for all formats, including 3GPP, was critical to Snapse's selection of Akamai's global media delivery services."

About Akamai. Akamai® is the leading global service provider for accelerating content and applications online. Leveraging the Akamai EdgePlatform, Akamai is "The Trusted Choice for Online Business." www.akamai.com

About The Lone Star International Film Festival. The Festival creates a North American center for global cinema during the birth of media convergence. It fosters innovation, both in its programs and the use of new media. www.lsiff.com

About Snapse. Snapse -- pronounced SNAP-see -- is a collaborative media system aimed at businesses that serve consumers. Snapse connects global content sources in a creative and secure manner, providing monetization for professionals and entertainment for consumers. www.snapse.com

Contact Information

  • Contact:
    J. Mitchell Johnson
    817.336.0777
    jmitchelljohnson (Skype)
    Email Contact