SOURCE: Snaptiva

Snaptiva

April 17, 2013 06:00 ET

Snaptiva Unveils Mobile Style Assistant at DEMO Mobile 2013

Empowering Consumers to Buy With Confidence by Coordinating Fashion and Home Design Products While Shopping Online and In-Store

SAN FRANSICO, CA--(Marketwired - Apr 17, 2013) - Snaptiva today unveiled the first-of-its-kind mobile style assistant making shopping for fashion and home design items a snap. Coordinating an outfit or decorating a room has never been easier. With Snaptiva, you can search millions of products and coordinate them with your wardrobe, home décor or a perfect find from your favorite store. Simply snap a photo of a dress and find the perfect coordinating shoes, handbags and accessories. Design a room by taking a picture of your favorite painting and Snaptiva searches millions of possible coordinating products from retailers such as Nordstrom, Macy's and Pottery Barn.

"In today's market, there is an overwhelming number of choices whether a consumer is shopping online or in-store," explains Ramsay Hoguet, CEO of Snaptiva. "We are simplifying the purchasing process by bringing everything into one place and answering the question: 'What should I buy?'"

The power behind Snaptiva lies in its patent-pending product coordination and color-matching technology. Similar to a design color wheel used by interior designer and fashion professionals, the technology ranks products based on how well they match the décor in their home, items in their wardrobe or something as simple as inspirational photo, allowing consumers to buy with confidence.

"Snaptiva is bridging the gap between online and in-store shopping, making purchasing decisions a snap through visual cues," said Erick Schonfeld, executive producer of DEMO. "Snaptiva's advanced algorithms and ease-of-use make it uniquely poised to improve the $480 billion fashion and home design industries." 

Snaptiva community members can add their snapshots and products selections to Snapboards and share them with the community and with friends through Facebook, Twitter, and blogs. These outfits and room designs become inspirations for other community members to create their own designs. 

"We are building a mobile shopping community that allows people to get inspiration and make purchasing decisions wherever they are shopping. Our members become their own personal stylists and interior designers. Snaptiva makes style simple," Hoguet adds.

Snaptiva's mobile app and website are free, however members need to register to access Snaptiva's robust features. 

About Snaptiva

Snaptiva is an early stage technology company based in Marblehead, MA. The Snaptiva team consists of industry veterans who have successfully launched and operated leading brands for e-commerce, software and media companies. Ramsay Hoguet, CEO, is an executive with over 15 years of experience in launching and managing consumer shopping engines, software for mobile and web-based applications. Matt Smith, CMO, has over 20 years of brand management, ecommerce and social/mobile expertise with major lifestyle brands including Smith+Noble and HSN. Snaptiva (www.snaptiva.com) was created to build a community that empowers consumers to share and discover beautiful things, connect based on shared interests and make purchasing decisions effortlessly from anywhere.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

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