SOURCE: Snaptu

Snaptu

January 19, 2011 17:29 ET

Snaptu and Facebook® Launch New Facebook App for World's Most Popular Phones

SAN FRANCISCO, CA--(Marketwire - January 19, 2011) - Snaptu today announced the launch of a new Facebook mobile application that brings smartphone-like usability to over 2,500 different types of mobile devices, including around 80% of the devices sold worldwide.

Built on the Snaptu mobile app platform, the new Facebook mobile app brings popular features like Photos and familiar user experience to the world's most popular feature phones.

Working with mobile operators around the world, including Vodafone Romania, Starhub Singapore and STC Saudi Arabia, hundreds of millions of people will be offered the ability to download and use the app free for 90 days.

Like Snaptu's own breakthrough app, already used by over 27 million people worldwide, the new Facebook app will also include a range of other popular web and online services, including news, sport, weather and over 30 other applications and services, including the popular LinkedIn, ESPN and AccuWeather.

Henri Moissinac, Head of Mobile Business, Facebook: "We are always looking to enable people to easily access Facebook wherever they are, on whatever device they are on. This new Facebook mobile application, developed in close cooperation with Snaptu, helps give more people the ability to stay connected through Facebook via a high quality and high speed mobile application on feature phones in an affordable way."

Snaptu CEO Ran Makavy: "In parts of the world where mobile phones are more popular than computers, and mass market phones are dominant, Snaptu is changing people's lives. We are delighted to bring these people the best possible social networking experience, as well as the range of invaluable services within the app, which many people will have access to via their phone for the first time.

"The Snaptu platform provides the complete technical and distribution structure to help publishers and service owners massively expand their mobile user base and unravel the immense monetization potential in the global market. We are delighted Facebook has joined the likes of LinkedIn and ESPN to offer an outstanding user experience to all mobile users, regardless of their device," he said.

To download the Facebook app, please visit m.fb.snaptu.com.

For a full list of operators supporting the launch of the new Facebook app with no data fees on download of usage for 90 days, please visit blog.facebook.com.

About Snaptu

Snaptu changes the way the world uses the mobile web, bringing millions of people online via their mobile phone for the first time. It is focused on providing useful, intuitive mobile services to the 95% of mobile users who do not have advanced smart phones.

Best known for its breakthrough mobile app, also called Snaptu, the company has a unique mobile platform that delivers fast, fun and effective services that work on virtually every mobile phone.

Snaptu was established in 2007 and has millions of users all over the world. It is backed by Sequoia Capital and Carmel Ventures. For more information please visit www.snaptu.com.

About Facebook

Facebook® is a registered trademark of Facebook Inc.

Contact Information